
Parker Williams has created the naming, identity and graphic design for Llama’s, a range of fun savoury snacks as part of Tesco’s venture brand...
20 March 2012

Tesco has teamed up with RSPB to roll out an ecology campaign that is aimed to raise £1 million for the rainforest protection.
27 February 2012

Interbrand, the world’s leading brand consultancy has released its 2nd annual global report dedicated to the retail sector.
23 February 2012

London-based specialist brand and packaging design agency Parker Williams has co-created HALO, a venture brand for Tesco aimed at giving to women and women’s health Charities. The HALO range includes tampons, towels...
20 February 2012

Most brands are traditionally divided into groups related to a consumer’s profession, personal interests, age, sex or nationality, and this influences the choice of marketing...
23 November 2011

Havas Media has released its 2011 Meaningful Brands Research. In the study about 300 global brands in 12 industry sectors were identified according to their meaningfulness for customers.
8 November 2011

International Design Consultancy P&W have designed the seasonal branding for Tesco’s US chain Fresh & Easy Neighborhood Market. The holiday branding solution was implemented on their...
7 November 2011

Over 200 companies have already joined the 2C˚ Challenge Communiqué, a global initiative calling on governments to take...
21 October 2011

Design consultancy P&W have designed a range of premium imported Italian pasta for Tesco’s US chain Fresh & Easy Neighborhood Market. The 6 strong range consists of long and short cuts. The...
18 October 2011

VCG-Parachute, the creative arm of global marketing services group VCG, has designed and developed packaging to support the launch...
25 July 2011
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

