UK’s Top Family Brands 2011: Retailers Take the Lead

Most brands are traditionally divided into groups related to a consumer’s profession, personal interests, age, sex or nationality, and this influences the choice of marketing...

23 November 2011

Havas Media Has Unveiled the 2011 Meaningful Brands Research

Havas Media has released its 2011 Meaningful Brands Research. In the study about 300 global brands in 12 industry sectors were identified according to their meaningfulness for customers.

8 November 2011

P&W Designs Holiday Range Branding for Fresh & Easy

International Design Consultancy P&W have designed the seasonal branding for Tesco’s US chain Fresh & Easy Neighborhood Market. The holiday branding solution was implemented on their...

7 November 2011

Over 200 Global Companies Have Joined the 2˚C Challenge Communiqué to Save the Ecology

Over 200 companies have already joined the 2C˚ Challenge Communiqué, a global initiative calling on governments to take...

21 October 2011

P&W Designs Imported Italian Pasta Packaging for Fresh & Easy

Design consultancy P&W have designed a range of premium imported Italian pasta for Tesco’s US chain Fresh & Easy Neighborhood Market. The 6 strong range consists of long and short cuts.The...

18 October 2011

VCG-Parachute Designs Packaging for New Tesco Goodness Range

VCG-Parachute, the creative arm of global marketing services group VCG, has designed and developed packaging to support the launch...

25 July 2011

CampbellRigg’s Successful Branding Strategy for Client Tesco

Following a visual audit, BDI member CampbellRigg—the award-winning strategic branding, retail interior design and graphic communications agency—was asked by client Tesco Stores to...

18 July 2011

Cannes Lions 2011: Winners Announced

Each year in June, the Côte d'Azur becomes the place with an overwhelming concentration of ‘lions’ (not animals, but beastly amazing advertising pieces) thanks to the Cannes Lions Festival of Creativity...

27 June 2011

The Secrets of the Superbrands on BBC3

Did you know that Coca-Cola or a Coke-owned drink is the market leading soft drink in every country in the world except one? I didn’t until last week, when I saw The Secrets of the Superbrands on BBC3. Scotland is the only market not to have succumbed to the American elixir.

Chris Hart, Blue Marlin

8 June 2011