
Moscow-based creative agency StudioIN has come up with 2 out-of-the-box packaging concepts. The authors of the Good Milk project— Maria Ponomareva and Arthur Schreiber— suggest using aluminum cans for milk instead...
9 July 2010

In less ten two years Tetra Pak is going to start using renewable polyethylene as a raw material for making its carton packaging’ plastic closures and caps. Tetra Pak has signed a contract with Braskem, a Brazilian manufacturer, to buy limited volumes of high-density...
26 November 2009

Sweden agency Amore has worked with Tetra Pak packaging formats to bring them visual intensity and differentiation. In Tetra Pak packaging portfolio there are 9 different product families with more than 100...
15 July 2009
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Tetra Pak announced the global launch of Tetra Brik Edge, an easy to open packaging solution for chilled liquid dairy products, designed for consumers of all ages.“Tetra Brik Edge is so user-friendly that...
30 June 2009
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Less than a week left after the first incident with The Coca-Cola Company and its Zero Coke ban, packaging company Tetra Pak could become the next corporate giant to suffer at the hands of Venezuelan president Hugo Chavez after...
16 June 2009
1 commentThe brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
