
Moscow-based creative agency StudioIN has come up with 2 out-of-the-box packaging concepts. The authors of the Good Milk project— Maria Ponomareva and Arthur Schreiber— suggest using aluminum cans for milk instead...
9 July 2010

In less ten two years Tetra Pak is going to start using renewable polyethylene as a raw material for making its carton packaging’ plastic closures and caps. Tetra Pak has signed a contract with Braskem, a Brazilian manufacturer, to buy limited volumes of high-density...
26 November 2009

Sweden agency Amore has worked with Tetra Pak packaging formats to bring them visual intensity and differentiation. In Tetra Pak packaging portfolio there are 9 different product families with more than 100...
15 July 2009
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Tetra Pak announced the global launch of Tetra Brik Edge, an easy to open packaging solution for chilled liquid dairy products, designed for consumers of all ages. “Tetra Brik Edge is so user-friendly that...
30 June 2009
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Less than a week left after the first incident with The Coca-Cola Company and its Zero Coke ban, packaging company Tetra Pak could become the next corporate giant to suffer at the hands of Venezuelan president Hugo Chavez after...
16 June 2009
1 comment“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

