latest in the Netherlands

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  KLM Lets Create Personalized City Maps with Friends’ Tips

  Marketing  Feb 18, 2013

  KLM helps its customers get the maximum of their travels. The airlines company is inviting travelers to use the newly launched service, “KLM must see map,” to crowdcourse an actual high-quality printed city map...

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  Martini's New Ad: For “Those Who Don’t Take No for an Answer"

  Advertising  Nov 15, 2012

  Martini is launching a new advertising effort this season to celebrate its “Luck Is an Attitude” philosophy. The new spot by the Fred & Farid (Paris-Shanghai) agency was revealed on the brand’s YouTube page yesterday, November 14—the black-and-white 30-second clip stars Barbara Gonzalez alongside Yuri Buzzi, who enter an upscale party by stealth. Their names are not on the list, but they do want to be inside, so they just grab two boxes of Martini Sparkling Wine and carry them into the club, just like they are people who work there.

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  Grolsch Celebrates the Art of "Unbottling" Beer Internationally

  Advertising  Nov 9, 2012

  60 international contestants from across the word convened in Amsterdam, at the Taets Art Gallery, to display their endurance, creative flair and mastership of opening classic green Grolsch bottles.

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  MINI Brand Store Became "Club MINI Amsterdam" for Two Days

  Marketing  Oct 24, 2012

  MINI, which is known for reshaping consumer experience in the most extravagant ways remaining loyal to its nature, has made another experiment to drive...

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  Bacardi Has Relaunched Bacardi Dragonberry with "the Mark of a Master"

  Marketing  Sep 10, 2012

  Bacardi is mixing of one its best flavours, Japanese culture and tattoo aesthetics in one campaign.

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  LG Launches TurboWash Sweepstakes in the U.S. and Experiments with 3D Facebook Newsfeed in the Netherlands

  Marketing  Aug 7, 2012

  LG USA marks the launch of its new mega-capacity washing machine TurboWash that saves 20 minutes per load with the ‘Less Mess. More Life’ sweepstakes on Facebook. 

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  Volkswagen Created a Car, Running on Screams

  Marketing  Aug 1, 2012

  Volkswagen has launched one of the greatest Olympic-themed projects this summer—the auto brand, which recently created Fanwagen based on Facebook likes, unveiled a totally unique and hilarious car powered by sport fan screams. The manufacturer launched the Up! Holland Up! project,which  encouraged the Netherlands teams fans to win tickets to the London event by screaming out loud in a weird car 100-meter cheer race, in which the Volkswagen car were running on noise the fans create inside the vehicle.

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  PepsiCo 'Bursts' with Energy in the Netherlands: Welcome Pepsi Kick

  Marketing  Jul 20, 2012

  First in Europe, the company introduces an 'innovative' sugar-free energy cola rich in caffeine—Pepsi Kick—on the Dutch market.