We always wonder is there a smarter and more realistic way to communicate with mass audience (not intellectual minority) on social media or in frames of global marketing it inevitably contracts to a word-free system?
Tiffany & Co. has launched a dedicated Facebook app, “Love, Tiffany,” that features a range of jewelry pieces along with a heartwarming animation and wise words.
Traditional taste and smell enhancers, celebrity advice, coherence with a person’s image—all this can make the product, both eatable or not, more attractive to a consumer. But there’s also another thing that can make virtually any product on the market more attractive. This magic non-physical intensifier is a ritual.
Tiffany has chosen an unconvential way to stay in minds of consumers not only as an iconic jewelry brand but as a company devoted to street art.
Short-term partnerships are popular branding exercises to create excitement and exposure. But ultimately so is building long-term value and finding the right brand fit to maximise this is not always easy.
Tiffany & Co. honors the 2012 Academy Awards, with the creation of the windows at flagship stores in in New York City, Beverly Hills, Hong Kong, Tokyo, Singapore and London in style of Hollywood glamour from the 1930s through the 1970s.
Yesterday, Nike celebrated the eighth year of the Nike Women's Marathon, an initiative to raise funds and awareness for people suffering from leukemia & lymphoma. More than 20,000 women raced together dressed in Nike sportswear through the streets of San Francisco.