Durex Asks British Youth to Create a New Ad
Durex encourages young creative minds from the UK to develop a new commercial, that will be focused on safer sex and reflect the mood and thoughts of Generation Y. The ultimate goal of the “Create...
24 August 2010
Music and Adventure Embodied in Packaging for Rexona's New Varieties
Unilever unveils two new designs developed by the prestigious Argentinean agency, Pierini Partners, for Rexona, one of most popular products on the global antiperspirant market. The...
24 August 2010
Lynx Lodge: Australian Paradise, Men Only
This November, Lynx (which is another name for AXE in some countries) is opening the doors to its Australian resort, designed only for straight men...
23 August 2010
Kotex Takes a Peep into Women’s Private Wardrobe
Kotex is encouraging women to open their lingerie drawer and demonstrate their dull period underwear to the whole world. Seems quite weird, but that’s exactly what Kimberly-Clark’s female brand is doing right now with its Kotex Project Makeunder contest,...
23 August 2010
Huggies Relieves Pressure of Pregnancy with Laugh
Huggies teamed up with JWT Entertainment (a unit of JWT London, the agency behind the kid in denim diapers) to create a project dubbed “Huggies Little bundle of laughs”...
20 August 2010
Pull-Ups Launches Free Potty Training App for iPhone
Tech-savvy parents who use iPhones now have a new tool to help tackle potty training—the iGo Potty app. Developed by the Kimberly-Clark Pull-Ups brand, iGo Potty is...
20 August 2010
AXE Kicks off Its “One Night Only" Secret Concert Series
AXE launched its “One Night Only” concert series on August 16 with acclaimed rapper T.I., who took the stage for an intimate secret show performing in NYC...
18 August 2010
Huggies Launches First-of-Its-Kind Website Dedicated to Babies with Content by Babies
Huggies, a brand committed to babies' needs, is excited to give babies a voice like never before by launching the first-ever site for babies, by babies. Kiddos are going gaga over highchaircritics.com, skipping...
10 August 2010
AXE Shower's Study: Clean Guys Have More Dating Opportunities
AXE, a leader in men’s care, teamed up with the Sports and Leisure Research Group, to conduct a study with guys and girls at six major U.S. colleges and universities to see what they really thought about male grooming. In the random crossover study, guys at six major...
9 August 2010
P&G and NFL Are Urging Fans to 'Take it to the House'
Procter & Gamble and NFL announced the launch of "Take it to the House," the company's 2010 platform for its official National Football League sponsorship, which began in 2009. The program extends Procter & Gamble's Official Locker Room Products of the NFL campaign from...
4 August 2010
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