Old Spice Introduces Scents Inspired by the Freshest Places on Earth
Old Spice announced the launch of the Fresh Collection, a line of antiperspirant/deodorants that gives guys the chance to smell like some of the freshest places on earth. Designed by the scent experts at Procter & Gamble, Fresh Collection combines...
16 March 2010
Kimberly-Clark’s 28 Days Campaign for Kotex
Ogilvy created “28 days” for Kotex / Day’s, the brand of feminine products for his client Kimberly-Clark Latin America. The idea is simple: the female cycle lasts 28 days and the mood of a woman changes each of them.
15 March 2010
Nivea for Men Supports the England World Cup Football Team
Nivea for Men will provide English national football team with grooming and products. The brand will be the first official supplier of the facial skincare range for the footballers ahead of 2010 FIFA World Cup, slated for June 11-July 11.
3 March 2010
Kimberly-Clark Launch New Look Across Huggies
Kimberly-Clark is to reveal a brand new look for Huggies with a total redesign of all packaging across the baby care range. The redesign, the first for eight years, was carried out by strategic design agency Anthem Worldwide...
2 March 2010
MySpace Has Launched In-Stream Advertising
MySpace is becoming more advertizer-friendly. The social networks began testing a new in-stream ad unit, which helps promote brands by information boxes which appear in the personal stream of users if they agree to read ad posts. The texting period started on February 10 with...
25 February 2010
P&G Has Launched the Thank You Mom Web-Site
The Procter & Gamble company is launching a big online-platform to say “thank you” to moms. Following the release of a commercial dedicated to mothers of Olympic athletes, the global producer developed a web-site
24 February 2010
Huggies: Watch Your Baby Before It’s Born
Ogilvy Argentina is building a strong emotional bond between mothers and their future babies. The creative group has developed a nice website for Huggies (the global brands is known for its products for babies) where visitor can see how a baby grows in a womb.
23 February 2010
Schick Introduces Complete Reinvention of Razor
Energizer, Inc. announced a bold new razor line for its Schick brand. Officials say the new Schick Hydrowill revolutionize men’s shaves by protecting and caring for skin while it removes hair thanks to many first to market technologies. These new technologies are proven to reduce...
22 February 2010
Gillette Introduces Fusion ProGlide and Fusion ProSeries
The Procter & Gamble Company announced the introduction of the Gillette Fusion ProGlide shaving system, a significant advancement in shaving performance and comfort. The Company also announced the introduction of Gillette Fusion ProSeries an...
15 February 2010
AXE Action Hair Challenge Has Started
Having been inspired by the Super Bowl games, AXE has launched its Action Hair Challenge featuring quarterback Matthew Stafford to show how...
12 February 2010
