LEGO Australia Celebrates 50 Years of Play
2012 marks the 50th anniversary of the LEGO brick in Australia. To commemorate the milestone, LEGO Australia has launched the Festival of Play...
16 April 2012
Mattel Will Release a Beautiful and Bold Barbie
Mattel is expected to create a bald doll that will be a friend of Barbie due to a Facebook campaign and petition that grew enormously the last few months.
10 April 2012
See What Happens When You Play with Barbie
After the last year's scandal with Greenpeace, Mattel is running a new global marketing campaign to promote its Barbie doll brand. The more than 50 years old brand encourages girls to ‘See What Happens When...
22 February 2012
Britney Spears Promotes Hasbro's New Game
Hasbro, a toys and games company, has signed pop icon Britney Spears to launch the new Twister Dance game which combines dance music with the Twister spots.
3 February 2012
LEGO Has Launched ReBrick, a Hub for Fans
LEGO has launched an online platform for those passionate about building LEGO and sharing it with other fans. Called ReBrick, the social media platform is open for fans ages 13 and up.
25 January 2012
LEGO Delivers Play Experiences to Girls Worldwide With New LEGO Friends
The LEGO Group announced LEGO® Friends, a new play theme that tailors the iconic LEGO construction experience especially to girls ages five and up. LEGO Friends delivers on a girl's desire for realistic role-play, creativity, and a highly-detailed, character-based world with the...
20 December 2011
Lexus Has Launched a ‘December to Remember’ Social Campaign
Lexus marks this holiday season with its ‘December to Remember’ social media campaign in which the automaker will donate $5 to Toys for Tots for each post shared. The ‘December to Remember’ program is a part of Lexus’ CSR project called ‘Pursuit of...
8 December 2011
LEGO CUUSOO Searching for Ideas
LEGO has launched a new crowd sourcing web platform LEGO CUUSOO to search for new ideas for its products. CUUSOO asks the LEGO fans to submit and vote for their favorite ideas for new LEGO products.
4 October 2011
Kids Brand Index 2011 Revealed Favorite Childrens Brands
A new report from Brand Republic and Harris Interactive shows a table of leading household brands that children like the most.
15 August 2011
LEGO’s New Pilot Presented at the Cannes Lions Ad Festival
The new LEGO’s initiative was presented at the Cannes Lions advertising festival in a session hosted by Naked Communication, its...
21 June 2011
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