Now that the world strives for fresher, more specific approaches to address current issues, newly-born brands sometimes do a way better than recognized labels.
This article provides insight into various ways of using erotic theme in ads for different consumer groups, and highlights the ways of employing sex to support social goals.
Greg Taylor of Elmwood argues on the rise of the new niche in so-called physical retail: the chains of one store that break the molds of sameness, that are focused, passionate and not afraid to have an opinion.
Red Bull examines the Internet's influence on music in web-episodes entitled H∆SHTAG$. The series, created by Red Bull Music Academy, includes six documentaries...
Super Bowl XLVII saw five major advertising trends boosting, most of which helped the ads live a longer life on more platforms. With the prices high for an ad piece rocketing high—average $4 million for a 30-second commercial,—the advertising has to be really effective...
According to Nielsen’s quarterly Global AdView Pulse report, the ad spending across the globe was up 4.3 percent over Q3 2012 (to $139 billion).
IBM makes some predictions on how technology will improve our experience in five sensory categories in next five years. The tech giants forecast innovations that will help us hear, smell, taste, see and touch things in a totally new way. By 2016, we may have super senses, which will enable us to experience the world around us on an advanced level.
We've talked with Gaston about his work experience with CARTILS, about collaboration with Grolsch, Baltika and trends which shape the beer branding today.