latest in trends 2015

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  On-demand marketplaces like Uber or Airbnb to grow 57% by 2020 in the U.S., a study finds

  Marketing  Aug 18, 2015

  According to the survey by Emergent Research and Intuit that spanned 2,276 adults of 18 y.o. and older, the on-demand labour market in the U.S. will grow from 3.2 million now to 7.6 million in a 5-year time, demonstrating a 18.5% year-by-year growth.

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  53% of the U.K. population enjoys globalization, while older generation still prefers brands “made in Britain”

  Consumer Insight  Jun 3, 2015

  Mintel has unveiled the new comprehensive report "British Lifestyles 2015" that overviews changes in spending habits 2014-2015,  new markers of Britishness beyond Union Jack, perceived benefits of globalization, as well as basic economic, demographic, financial, consumer, tech, and media outlooks.

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  Three hot sustainability trends to watch in 2015—by SB Insight

  Sustainability  Feb 18, 2015

  These trends are: vertical integration 2.0, relevant celebrity endorsement and long-term meaningful brand collaborations. 

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  15 consumer trends for 2015 from SBC Partners: posh hostels, designer farms, back to 80-s fashion and more

  Consumer Insight  Dec 22, 2014

  The key themes of 2015 will be: Nostalgia, Knowledge, Experience, Personal and Premium.