Evolution from "big data" to "intelligent data," controlled second-screen synchronization, more creative and "brand-aware" programmatic, boom of native ads, invasion of ads on Vine—these and five other trends have been spotted by Kantar's media analytics company.
Real actions against climate change and water shortage, rise of sharing economy, fight for diversity and equality, and more.
The key themes of 2015 will be: Nostalgia, Knowledge, Experience, Personal and Premium.
Hand-sanitizing silver nanopockets, at-home 3D printing using plastic trash, smart health-tracking devices and more—learn what further innovations are to come, as seen by the US branding firm Sterling Brands.
Predictably enough, they are: boom of smart and wearable tech, interplay of online and physical shopping in the high street, growing consumer awareness of their rights and corporate misbehaviour, as well as awareness of impact of the toxic industrial pollution on health.
Why do brands need to sacrifice? Because their "do-good" gimmicks fail—thus, consumers want some real actions.
This is the most fascinating time of the year. One day we are reflecting on the year behind us, taking stock of what has been accomplished and enjoying a well-deserved break. And the very next day we are starting from zero. New dreams, new promises and new goals to reach. For the business world, it’s just like the first day of school. The best chance to purge, get organized and most importantly, think and act differently.
In 2014, we might witness the boom of haptic technology, so-called heads-up movement and development of edible packaging, JWT Intelligence predicts.