Why do brands need to sacrifice? Because their "do-good" gimmicks fail—thus, consumers want some real actions.
This is the most fascinating time of the year. One day we are reflecting on the year behind us, taking stock of what has been accomplished and enjoying a well-deserved break. And the very next day we are starting from zero. New dreams, new promises and new goals to reach. For the business world, it’s just like the first day of school. The best chance to purge, get organized and most importantly, think and act differently.
In 2014, we might witness the boom of haptic technology, so-called heads-up movement and development of edible packaging, JWT Intelligence predicts.
Trends in packaging fluctuate, reflecting what’s important to us as consumers. As we move out of recession, we want to feel special—that we can afford some of life’s little luxuries. We also demand more—more knowledge about the product (and packaging) that we buy and expectations that major brands and retailers are environmentally responsible.
Urban environment integrates technology for communal living, thus gets more sustainable and somewhat futuristic.
The work unveils predictions on computing technologies—cognitive systems—that will develop within the next 5 years to improve our lives.
Vending machines have a long history dating back to 215BC. Greek mathematician Hero created the first vending machine dispensing holy water in exchange for a coin. Now fast forward to 1880 where the more modern style vending machine was created in London dispensing postcards. From there, it didn’t take long for vending machines to pop up in the U.S. and the rest of the world.
Here is my humble opinion and a bit of rationale as to why I think ownable—a buzzword that has lots of fans on both sides of the conference room table—is often misused and misunderstood.