popular Consumer Insight
The key themes of 2015 will be: Nostalgia, Knowledge, Experience, Personal and Premium.
Hand-sanitizing silver nanopockets, at-home 3D printing using plastic trash, smart health-tracking devices and more—learn what further innovations are to come, as seen by the US branding firm Sterling Brands.
Predictably enough, they are: boom of smart and wearable tech, interplay of online and physical shopping in the high street, growing consumer awareness of their rights and corporate misbehaviour, as well as awareness of impact of the toxic industrial pollution on health.
Why do brands need to sacrifice? Because their "do-good" gimmicks fail—thus, consumers want some real actions.
This is the most fascinating time of the year. One day we are reflecting on the year behind us, taking stock of what has been accomplished and enjoying a well-deserved break. And the very next day we are starting from zero. New dreams, new promises and new goals to reach. For the business world, it’s just like the first day of school. The best chance to purge, get organized and most importantly, think and act differently.
In 2014, we might witness the boom of haptic technology, so-called heads-up movement and development of edible packaging, JWT Intelligence predicts.
Trends in packaging fluctuate, reflecting what’s important to us as consumers. As we move out of recession, we want to feel special—that we can afford some of life’s little luxuries. We also demand more—more knowledge about the product (and packaging) that we buy and expectations that major brands and retailers are environmentally responsible.
Urban environment integrates technology for communal living, thus gets more sustainable and somewhat futuristic.