PepsiCo's Tropicana Creates Unpredictable Blends
Are jokes with nature dangerous? Not when it comes to PepsiCo’s juice brand Tropicana. The manufacturer is experimenting with fruit flavours and unveils unpredictable combinations in its light-hearted print ad campaign, developed by
7 July 2010
PepsiCo Launches Groundbreaking Pilot Program to Reduce Carbon Footprint of Tropicana
One year after PepsiCo and the Carbon Trust launched an innovative partnership that began with certifying the carbon footprint of Tropicana Pure Premium orange juice, Tropicana is announcing a groundbreaking pilot program that could drastically reduce its...
19 March 2010
Tropicana launches 'Get Your Fruit On!' campaign
This summer Tropicana Products, Inc., a division of PepsiCo, Inc. is encouraging people (especially kids and teens) to "Get Your Fruit On!" with Tropicana Pure Premium orange juice starting the National Fruit and Vegetable...
17 June 2009
Tropicana's smoothies by Dragon Rouge France
Last yaer the French division of Dragon Rouge created packaging and brand concept for a new product on the French market - Tropicana's smoothies.Tropicana is an international brand presenting...
7 May 2009
Innocent and Tropicana aim to target kids
Competition between Innocent and Tropicana is heating up in the chilled juice fixtures with a fresh raft of NPD aimed at kids.Innocent has unveiled Innocent Kids Squeezies, a range of easy-tear 40ml tubes filled with...
5 May 2009
Tropicana teams up with Cool Earth for "Rescue the Rainforest" campaign
Destruction of the rainforest sends vast amounts of greenhouse gas emissions into the atmosphere – about as much as all the CO2 emitted by the U.S. every year – and it is accelerating at a rapid pace.1,2.To help stem the devastation, Tropicana, a division of...
24 March 2009
PepsiCo recalls new Tropicana packaging
This January PepsiCo which is the brand owner of Tropicana Pure Premium, started shipping out cartons without the familiar picture of an orange with a straw struck into the side.
25 February 2009
Tropicana launches 'Squeeze' campaign
Tropicana Products, Inc., a division of PepsiCo, Inc., is launching a historic integrated marketing and advertising campaign for its Tropicana Pure Premium Orange Juice, designed to reinforce the brand and product attributes, rejuvenate the category and...
10 January 2009
New Tropicana packaging: the design concept
Here is the preliminary design concept of Tropicana packaging which comes within global Pepsi's rebranding campaign.
27 October 2008
Tropicana has introduced a new bottle "Easy Pour Pitcher"
Tropicana, the juice brand owned by PepsiCo, has introduced a new bottle for those, who required massive amounts of OJ. At 89 Fl. oz. The new "Easy Pour Pitcher" is larger than the familiar 64 oz. carton, but smaller than the gargantuan 128 oz. jug.This pitcher has a newly...
23 October 2008
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