PepsiCo Encouraged Chinese Consumers to 'Bring Happiness Home'
Now that spring is to arrive in two weeks, all the 2012 New Year celebrations and news about them are left behind, but there’s another New Year marketing project, which is worth mentioning. China celebrated Spring Festival, its national New Year on January 23, and to mark the occasion,...
15 February 2012
Tropicana Has Illuminated London with the Trafalgar Sun
On January 23, Tropicana turned central London into a bright and light place that was aimed to smooth over cold winter days in the Trafalgar Square area.
24 January 2012
PepsiCo Launches the 2011 PepsiCo10 Program in Europe
PepsiCo, one of the biggest global companies committed to drive innovation and support talents, is expanding its program PepsiCo10, launched last summer in the U.S., to...
6 June 2011
Berge Farrell Sparkles with Pepsico’s Tropicana Frutz
Creating a brand identity as bubbly and exciting as Tropicana Frutz was a dream come true for design group Berge Farrell. With the Middle East launch of Pepsico’s new non-alcoholic...
13 April 2011
SiebertHead Bottles Tropicana ‘Lemonades’
SiebertHead, the London and Warsaw based brand and packaging design consultancy, has designed new PET bottle structures for PepsiCo Tropicana’s launch this month of the new ‘Still Lemonade’ drinks...
21 March 2011
Tropicana Trop50® Serves Up Juicy Conversations between Girlfriends
Tropicana Trop50 is unveiling a humorous new advertising campaign starring two-time Emmy nominee and Tony Award-winner Jane Krakowski. In the "Girlfriends" campaign, Krakowski and a trio of girlfriends dish about life, love and looking good. Developed as a...
24 September 2010
PepsiCo's Tropicana Creates Unpredictable Blends
Are jokes with nature dangerous? Not when it comes to PepsiCo’s juice brand Tropicana. The manufacturer is experimenting with fruit flavours and unveils unpredictable combinations in its light-hearted print ad campaign, developed by
7 July 2010
PepsiCo Launches Groundbreaking Pilot Program to Reduce Carbon Footprint of Tropicana
One year after PepsiCo and the Carbon Trust launched an innovative partnership that began with certifying the carbon footprint of Tropicana Pure Premium orange juice, Tropicana is announcing a groundbreaking pilot program that could drastically reduce its...
19 March 2010
Tropicana launches 'Get Your Fruit On!' campaign
This summer Tropicana Products, Inc., a division of PepsiCo, Inc. is encouraging people (especially kids and teens) to "Get Your Fruit On!" with Tropicana Pure Premium orange juice starting the National Fruit and Vegetable...
17 June 2009
Tropicana's smoothies by Dragon Rouge France
Last yaer the French division of Dragon Rouge created packaging and brand concept for a new product on the French market - Tropicana's smoothies. Tropicana is an international brand presenting...
7 May 2009
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