
On January 23, Tropicana turned central London into a bright and light place that was aimed to smooth over cold winter days in the Trafalgar Square area.
24 January 2012

PepsiCo, one of the biggest global companies committed to drive innovation and support talents, is expanding its program PepsiCo10, launched last summer in the U.S., to...
6 June 2011

Creating a brand identity as bubbly and exciting as Tropicana Frutz was a dream come true for design group Berge Farrell.With the Middle East launch of Pepsico’s new non-alcoholic...
13 April 2011

SiebertHead, the London and Warsaw based brand and packaging design consultancy, has designed new PET bottle structures for PepsiCo Tropicana’s launch this month of the new ‘Still Lemonade’ drinks...
21 March 2011

Tropicana Trop50 is unveiling a humorous new advertising campaign starring two-time Emmy nominee and Tony Award-winner Jane Krakowski. In the "Girlfriends" campaign, Krakowski and a trio of girlfriends dish about life, love and looking good.Developed as a...
24 September 2010

Are jokes with nature dangerous? Not when it comes to PepsiCo’s juice brand Tropicana. The manufacturer is experimenting with fruit flavours and unveils unpredictable combinations in its light-hearted print ad campaign, developed by
7 July 2010

One year after PepsiCo and the Carbon Trust launched an innovative partnership that began with certifying the carbon footprint of Tropicana Pure Premium orange juice, Tropicana is announcing a groundbreaking pilot program that could drastically reduce its...
19 March 2010

This summer Tropicana Products, Inc., a division of PepsiCo, Inc. is encouraging people (especially kids and teens) to "Get Your Fruit On!" with Tropicana Pure Premium orange juice starting the National Fruit and Vegetable...
17 June 2009

Last yaer the French division of Dragon Rouge created packaging and brand concept for a new product on the French market - Tropicana's smoothies.Tropicana is an international brand presenting...
7 May 2009

Competition between Innocent and Tropicana is heating up in the chilled juice fixtures with a fresh raft of NPD aimed at kids.Innocent has unveiled Innocent Kids Squeezies, a range of easy-tear 40ml tubes filled with...
5 May 2009
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
