Вернуться к стандартному виду
Sustainable Brands Conference 2012
  • PepsiCo Encouraged Chinese Consumers to 'Bring Happiness Home'

    PepsiCo Encouraged Chinese Consumers to 'Bring Happiness Home'

    Now that spring is to arrive in two weeks, all the 2012 New Year celebrations and news about them are left behind, but there’s another New Year marketing project, which is worth mentioning. China celebrated Spring Festival, its national New Year on January 23, and to mark the occasion,...

    15 February 2012

  • Tropicana Has Illuminated London with the Trafalgar Sun

    Tropicana Has Illuminated London with the Trafalgar Sun

    On January 23, Tropicana turned central London into a bright and light place that was aimed to smooth over cold winter days in the Trafalgar Square area.

    24 January 2012

  • PepsiCo Launches the 2011 PepsiCo10 Program in Europe

    PepsiCo Launches the 2011 PepsiCo10 Program in Europe

    PepsiCo, one of the biggest global companies committed to drive innovation and support talents, is expanding its program PepsiCo10, launched last summer in the U.S., to...

    6 June 2011

  • Berge Farrell Sparkles with Pepsico’s Tropicana Frutz

    Berge Farrell Sparkles with Pepsico’s Tropicana Frutz

    Creating a brand identity as bubbly and exciting as Tropicana Frutz was a dream come true for design group Berge Farrell. With the Middle East launch of Pepsico’s new non-alcoholic...

    13 April 2011

  • SiebertHead Bottles Tropicana ‘Lemonades’

    SiebertHead Bottles Tropicana ‘Lemonades’

    SiebertHead, the London and Warsaw based brand and packaging design consultancy, has designed new PET bottle structures for PepsiCo Tropicana’s launch this month of the new ‘Still Lemonade’ drinks...

    21 March 2011

  • Tropicana Trop50® Serves Up Juicy Conversations between Girlfriends

    Tropicana Trop50® Serves Up Juicy Conversations between Girlfriends

    Tropicana Trop50 is unveiling a humorous new advertising campaign starring two-time Emmy nominee and Tony Award-winner Jane Krakowski. In the "Girlfriends" campaign, Krakowski and a trio of girlfriends dish about life, love and looking good. Developed as a...

    24 September 2010

  • PepsiCo's Tropicana Creates Unpredictable Blends

    PepsiCo's Tropicana Creates Unpredictable Blends

    Are jokes with nature dangerous? Not when it comes to PepsiCo’s juice brand Tropicana. The manufacturer is experimenting with fruit flavours and unveils unpredictable combinations in its light-hearted print ad campaign, developed by

    7 July 2010

  • PepsiCo Launches Groundbreaking Pilot Program to Reduce Carbon Footprint of Tropicana

    PepsiCo Launches Groundbreaking Pilot Program to Reduce Carbon Footprint of Tropicana

    One year after PepsiCo and the Carbon Trust launched an innovative partnership that began with certifying the carbon footprint of Tropicana Pure Premium orange juice, Tropicana is announcing a groundbreaking pilot program that could drastically reduce its...

    19 March 2010

  • Tropicana launches 'Get Your Fruit On!' campaign

    Tropicana launches 'Get Your Fruit On!' campaign

    This summer Tropicana Products, Inc., a division of PepsiCo, Inc. is encouraging people (especially kids and teens) to "Get Your Fruit On!" with Tropicana Pure Premium orange juice starting the National Fruit and Vegetable...

    17 June 2009

  • Tropicana's smoothies by Dragon Rouge France

    Tropicana's smoothies by Dragon Rouge France

    Last yaer the French division of Dragon Rouge created packaging and brand concept for a new product on the French market - Tropicana's smoothies. Tropicana is an international brand presenting...

    7 May 2009

Page 2: [1] [2] last »

Our Partners

Catils

Call for interviewees 2012

Tell us your story and be heard by Popsop global 200,000 reader audience!

To schedule an interview, email at talktome@popsop.com

Call for interviewees 2012

Interview

Interview

Trends

Top 10 consumer trends in 2012

Research by Euromonitor International

Trends

Expert Columns

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

Subscribe to rss by email

Enter your email address:

Subscribe to our newsletter

Rambler's Top100