Now that spring is to arrive in two weeks, all the 2012 New Year celebrations and news about them are left behind, but there’s another New Year marketing project, which is worth mentioning. China celebrated Spring Festival, its national New Year on January 23, and to mark the occasion, PepsiCo launched a lovely campaign dubbed ‘Bring Happiness Home,’ encouraging its consumers and fellow colleagues to go and celebrate the holiday with their family and special ones.

PepsiCo, one of the biggest global companies committed to drive innovation and support talents, is expanding its program PepsiCo10, launched last summer in the U.S., to Europe. The initiative is aimed at discovering emerging and innovative small media and technology companies, which can introduce small, but very positive changes to the industry working side by side with PepsiCo experts developing projects for the Pepsi-Cola, Walkers Snacks, Tropicana and Quaker brands.

One year after PepsiCo and the Carbon Trust launched an innovative partnership that began with certifying the carbon footprint of Tropicana Pure Premium orange juice, Tropicana is announcing a groundbreaking pilot program that could drastically reduce its lifecycle carbon footprint and have a dramatic impact on the broader agricultural landscape for orange growers and producers of other agricultural products.