Sheba Signed Eva Longoria to Promote Premium Cat Food
Sheba, the premium cat food brand, has partnered with actress and TV star Eva Longoria for a new global campaign called ‘Follow Your Passion’. Longoria, who starred in Desperate Housewives, was chosen to share her passion for cats with millions of cat lovers around...
9 May 2012
‘Give ‘Em The Bird,’ Says Wild Turkey
Campari America’s 157-years old bourbon brand Wild Turkey, has launched it first-ever television advertising campaign.
3 May 2012
Oscar Mayer Says that Its Oscar Mayer Selects Meat Line Is ‘Yes Food’
Kraft Foods' Oscar Mayer has launched a humorous campaign in the U.S., which is promoting the brand’s Oscar Mayer Selects, the new line of meat products without preservatives. The new promotion, the largest one in the brand’s history, was developed by
3 May 2012
McDonald's Promoting 'Great Tastes of America' in the UK
McDonald’s has launched a new campaign promoting its burgers in the UK. The four-week 'Great Tastes of America' campaign by Leo Burnett
2 May 2012
Intel Presenting ‘A New Era of Computing’
Intel Corporation is entering the ‘official’ stage of its biggest marketing campaign in a decade promoting the Ultrabook by rolling out three TV spots that were available online starting mid-April.
2 May 2012
Nespresso Rolling out Its First TV Campaign in the USA
Nespresso, Nestlé’s portioned coffee brand, has launched its first-ever television advertising campaign in the US. ‘The best café. Yours.’ is the creative concept behind the campaign that encompasses digital media channels and in-store...
1 May 2012
Unilever’s Rexona Efficient Pays Tribute to Feet
Just like people, body parts can be underestimated and remain in the shade, while all the glory and respect go to others. Unilever’s Rexona Efficient brand, which sells deodorant for feet, is rolling out a new promotion to put feet, ‘unsung heroes,' into the...
1 May 2012
Nespresso Rolling out Its First TV Campaign in the US
Nespresso, Nestlé’s portioned coffee brand has launched its first-ever television advertising campaign in the US., ‘The best café. Yours.’ is the creative concept behind the campaign that encompasses digital media channels and in-store...
1 May 2012
Miller Lite Wants to Know: How Will You Punch It?
Miller Lite is giving its cans a second tab for a smoother pour, and inviting beer drinkers to have fun opening it. The Punch Top Can increases airflow, reducing glug and resulting in an improved, smoother pour that highlights the great pilsner taste of Miller Lite. The second...
27 April 2012
Jeep Announces Partnership with USA Basketball and Launches a New Campaign
The Jeep brand and USA Basketball announced their partnership as the Jeep Wrangler was named the ‘Official Vehicle of USA Basketball.’ The Jeep brand formed a global partnership with USA Basketball to support the men’s and women’s national teams. Accordingly, the Jeep...
24 April 2012
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