latest in typography

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  Pentagram Unveils Two New Branding Projects

  News  Dec 10, 2012

  International branding and design agency Pentagram last week unveiled two newest projects: Hot Bread Kitchen's New Identity and Weight Watchers' Rebrand.

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  Type Terror: The Increasing Trend of Fonts in Packaging Design

  Opinion  Aug 29, 2012

  Type Terror trend is purely a different and trendier execution of generic branding. Brands without a story might find this approach to be helpful in order to gain relevance. However, in the long run this does not bring the crucial uniqueness that establishes a real brand.