It uses 33% less ink than a standard font, so it could save up to 490 million ink cartridges every year.
Haymarket’s creative director Paul Harpin has collaborated with Typespec, a leading UK type consultancy providing type design & custom font services and expertise, to launch the Buy Fonts Save Lives effort.
As David Rogers, owner and Creative Director of packaging and brand design agency Pure explains, there’s something of a packaging revolution occurring.
International branding and design agency Pentagram last week unveiled two newest projects: Hot Bread Kitchen's New Identity and Weight Watchers' Rebrand.
Type Terror trend is purely a different and trendier execution of generic branding. Brands without a story might find this approach to be helpful in order to gain relevance. However, in the long run this does not bring the crucial uniqueness that establishes a real brand.