As David Rogers, owner and Creative Director of packaging and brand design agency Pure explains, there’s something of a packaging revolution occurring.
International branding and design agency Pentagram last week unveiled two newest projects: Hot Bread Kitchen's New Identity and Weight Watchers' Rebrand.
Type Terror trend is purely a different and trendier execution of generic branding. Brands without a story might find this approach to be helpful in order to gain relevance. However, in the long run this does not bring the crucial uniqueness that establishes a real brand.