Strategic positioning and packaging design were developed by Webb deVlam who had been in charge of the Bombay gins packaging for years.
Absolut Vodka is reviving its famous 'Colours' limited edition in the UK, first launched in 2009 to support the VIII Gay Games in Cologne.
Mintel has unveiled the new comprehensive report "British Lifestyles 2015" that overviews changes in spending habits 2014-2015, new markers of Britishness beyond Union Jack, perceived benefits of globalization, as well as basic economic, demographic, financial, consumer, tech, and media outlooks.
The new bottle has been launched in travel retail for $3,500; the global roll out is slated for September 2015.
How much we spend on life’s little luxuries has defined brand extensions in recent years, and nowhere is this more true than occasion or treat products, including Easter eggs.
The chocolate snack will see the packaging redesign featuring a new "YouTube break" logo. This will be the first major packaging overhaul in the brand's history—although limited-time only.
As always, the brand focuses on its never failing 'unique selling point', happiness, and encourages younger Millenials to pursue their dreams and be happy.
However, 56% of the respondents from all regions still feel underpaid.