The new bottle has been launched in travel retail for $3,500; the global roll out is slated for September 2015.
How much we spend on life’s little luxuries has defined brand extensions in recent years, and nowhere is this more true than occasion or treat products, including Easter eggs.
The chocolate snack will see the packaging redesign featuring a new "YouTube break" logo. This will be the first major packaging overhaul in the brand's history—although limited-time only.
As always, the brand focuses on its never failing 'unique selling point', happiness, and encourages younger Millenials to pursue their dreams and be happy.
However, 56% of the respondents from all regions still feel underpaid.
Overall, nearly 50% of the respondents do not believe what political parties are telling them.
Further ‘retailization,’ digitalization, and ’Millenialization.’
This will take consumers away from direct associations of Coca-Cola with sugar, thus will help them make healthier choices in favour of zero or low-calories variants.