The #2fingers2breastcancer invites women (and men, too) to paint two nails in pink, cross fingers (making a figure resembling the pink ribbon, Breast Cancer Awareness logo), then make selfie and share it on social media.
The second year in a row Aesop agency ask around 2,000 UK adults nine simple questions that, as they think, reflect the essence of a "storyteller."
The best digital brands never stand still. The key to survival will be learning from what works, constantly trying new things and continually seeking to improve.
Ten best selected candidates will be offered spots at the Resource conference and exhibition in London in March 2015 and before the conference throughout the year to have a chance to pitch their services to 11,000 professionals looking to develop profitable business model with a circular economy approach.
There has been a recent trend for brand owners to focus on revitalising traditional British names and rekindle the consumers’ love for these favourites. Such activity couldn’t have come at a better time, with a recent Super Brands study showing that UK brands are also those that resonate most with the consumer.
Heineken is launching the Star Cabs effort as part of its ongoing Open Your City campaign in London.
Over the last few years, Brands everywhere have been adopting more personal and emotional narratives in their story telling. These stories have been about putting peoples life experiences first whilst the brand is happy to play the supporting role.
The Chipotle Mexican Grill will be rolling out a large-scale giving-away one-week event in London to visitors of a hidden 24-hour website.