As the UK is totally obsessed with the royal family life in general and the first birthday of Prince George in particular, Samsung wanted to draw Brits’ attention to ordinary people around them. The tech brand teamed up with Cheil UK on a tongue-in-cheek outdoor campaign that celebrated birthday of George—not the royal baby, but George Jagger, a kid from a family living in Matlock, Derbyshire. 

Tapping into the “collaborative consumption” trend, the e-commerce furniture store Made.com in the UK has encouraged current and potential customers of the platform to reach out to each other in physical space and share experience. The site prompts shoppers to meet those who have already purchased furniture from the site to see how they integrated the pieces into their interiors.