
Unilever has announced the launch of The Unilever Foundation, created to provide hygiene, sanitation, access to clean drinking water, basic nutrition, and enhancing self-esteem.
30 January 2012

Following a success of the Rexona Women Shower Clean range in Asia, launched with a package design by Pierini Partners, Unilever Thailand continues its fruitful collaboration with the Argentinean agency.
23 January 2012

Casa Rex, one of the most creative international design consultancies with offices in São Paulo and London, has redesigned the Unilever Chinese toothpaste brand—Zhong Hua.The branding was...
16 December 2011

Skincare expert Vaseline is relaunching its core lotions range across the globe with a striking new look crafted by long-term strategic design partner Blue Marlin. The vivacious new packaging is part of a...
7 December 2011

The green tea market in Arabia has been buoyant over the past 3 years and growing strongly with Lipton Clear Green as market leaders.Keen to maintain this leadership within the green tea segment and build on their success to date, Unilever UAE decided to re-launch...
6 December 2011

Many brands encourage consumers to lead environmentally friendly lives, but just a few of them explain how. Unilever has outlined five core principles, or so called ‘Levers for Change,’ that help brands convince their consumers that sustainable behaviour is a good thing and...
24 November 2011

Delicious food is just one side of gastronomy, which also has a much more unpleasant facet, waste. Unilever Food Solutions commissioned a new World Menu Report entitled 'Sustainable Kitchens: Reducing Food Waste' (
16 November 2011

Thomson Reuters has unveiled a study of global most innovative companies. ‘Top 100 Global Innovators’ include such brand owners as Procter & Gamble, 3M, Apple and Intel....
16 November 2011

Unilever has announced the global roll-out of Domestos Toilet Academies project. It will be launched next year starting with a pilot Academy in Vietnam opening, that will help provide sustainable and long-term solutions to sanitation that benefit local societies and help...
15 November 2011

Havas Media has released its 2011 Meaningful Brands Research. In the study about 300 global brands in 12 industry sectors were identified according to their meaningfulness for customers.
8 November 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
