PG Tips Rolls out a Campaign Promoting Tea Bags Recycling

Unilever’s PG Tips has launched a new marketing campaign offering Britons to recycle tea bags. PG Tips products are mostly sold in the UK, while the company with 12% of the world’s black tea supply is the largest tea buyer in the world.

25 May 2012

Unilever Lets Men Feel a “Superhero” with a New Variant for Its Rexona Men Brand in Latin America

New Rexona (Sure in the UK) Men Superhero, inspired by American schoolboy cartoon characters such as Superman, Spiderman and Captain America, is launching on the Latin American market.

22 May 2012

Casa Rex Creates New Package Design for Lux Body Lotion Range

Casa Rex has developed new packaging for the Unilever-owned Lux Fine Fragrances Body Lotion range, which has just been launched in the South African market.

11 May 2012

Lipton Introduces the New Tea Line in Collaboration with Lady Antebellum

Lipton has officially rolled out its new campaign featuring new TV spots with Grammy Award-winning trio Lady Antebellum.

9 May 2012

Unilever’s Rexona Efficient Pays Tribute to Feet

Just like people, body parts can be underestimated and remain in the shade, while all the glory and respect go to others. Unilever’s Rexona Efficient brand, which sells deodorant for feet, is rolling out a new promotion to put feet, ‘unsung heroes,' into the...

1 May 2012

Dove's ‘The Ad Makeover’ App Helps Replace Negative Beauty Ads with Inspirational Messages

Dove is determined to help every women feel confident and satisfied with her look, and has launched numerous initiatives to achieve this goal. Now the brand is expanding its ‘Real Beauty’ campaign, giving Facebook users an...

25 April 2012

Crossing the Gender Divide: a Brand’s Ability to Speak to Women and Men

With fewer new brands being created by large CPG companies, more companies are extending traditionally gender focused brands or product offerings to appeal to the other 50 percent, be it men or women.

Kathy Oneto, Anthem Worldwide

12 April 2012

Unilever's Du Darfst Brand Encourages Germans to ‘F*** The Diet’

Being on diet can be really depressing, and sometimes even the result can’t make us happy. Unilever has come up with a controversial campaign for its Du Darfst brand of low-calorie products such as butter, sausage, cheese, spreads, prepared salads and...

11 April 2012

Dove Kicks off a New Campaign to Help Girls Build Self-Esteem

Dove continues to communicate the ‘love yourself as you are’ philosophy to women around the globe (this became the key theme of the brand’s campaigns) with the launch of a new self-esteem initiative. Developed by

26 March 2012