A battle for customers’ love and wallets between global stalwart brands and nimble tech-savvy challengers gets a new spin: the latter arrange funding programs for the former to fuel innovation culture in their organizations and get a fresher vision. Instead, startups get access to knowledge, financial support and customer base of global corporations: a win-win situation.
Magnum is inviting its fans to make a customized ice-cream using its newly launched mobile web app, developed by Karmarama. The app allows users to craft an ice-cream, based on their own tastes and inspirations, share their creation with friends on Facebook and even get rewards at Magnum’s Pleasure Stores across the globe.
A team of business giants—Unilever, John Lewis and the UK’s largest mobile and Internet provider EE to name a few—have launched a competition that calls creative tech minds to submit their “Internet of Things” (IoT) ideas. The £1m Launchpad competition is launched in partnership with Tech City UK, the Technology Strategy Board (TSB) and Cambridge Wireless, and is open to early-stage UK startups.
Dove, which tends to focus on real female beauty in its ads, has released a tribute to dads ahead of Father’s Day in the U.S., which falls on June 21 this year. The body care brand has released an emotional spot that illustrates the role of a father in kids’ lives. The kaleidoscopic 1-minute ad film titled “Calls For Dad” is inspired by the highlights of the 2014 Dove Men+Care Dad Portrayal Study that shows a clearer picture of relationship between fathers and their offspring.
Dove has conducted a new awesome psychological experiment themed around how women perceive their natural beauty. The effort that follows the award-winning piece Beauty Sketches was inspired by a study, which showed that 80% of women feel anxious about their appearance. The Dove: Patches groundbreaking experiment is demonstrating that the beauty is already within us, and it can be “activated” with just one thing—our desire to feel beautiful.