Urban environment integrates technology for communal living, thus gets more sustainable and somewhat futuristic.
BMW is closing its the BMW Guggenheim Lab urban-centric initiative with a summarizing exhibition.
The project, which has been partly funded through Kickstarter in early 2012, is now getting more support from the iconic alcohol brand that will be donating $1 from each sale of the new Absolut Lowline cocktail in participating bars.
As part of the promotion by Dare, the audience will be using hashtags #Metrohigh and #Metrolow to tweet their best and worst personal moments that “make or break” them in the city.
The article explores the latest examples of how brands use the nomad style to deliver professional insight, art inspiration and social life knowledge to masses.
To complement its two-year activity, BMW Guggenheim Lab has released a comprehensive guide across the most prominent urban trends, which have been explored and discussed during its three past stops in NYC, Berlin and Mumbai.
With the UN predicting that 70% of the world’s population will be living in cities by 2050, this urban pilgrimage shows no sign of letting up. The result is the growth of the megacity.