
Vanish NapiSan, the Australian laundry powder promoted their Vanish NapiSan Crystal White as a sponsor of the White House.
14 December 2011

Volkswagen celebrates 35 years of its iconic Golf GTI transforming anniversary edition model into a ‘time machine’. Golf GTI is VW’s much loved model and to mark the significant milestone, Volkswagen has rolled out a special online campaign created by
18 November 2011
Diageo's whisky brand Johnnie Walker has rolled our a new campaign in Brazil appealing to the country’s fast-growing market with a blockbuster-like spot. From the first sight, the new video seems to be strange as it’s hard to imagine that people on the...
11 October 2011

Facebook has upgraded its Pages Insights analytics tool and added a new unit to evaluate the effectiveness of a page called ‘Premium Ad Product’. The updates follow its recent highlights presented during the F8...
3 October 2011

Twitter has allowed brands to insert ads into the timelines of non-followers to increase advertiser reach. With this step, Twitter is developing the Promoted Tweets platform, which was launched in 2010 but until now has restricted each advertiser's potential reach to consumers...
14 September 2011

Infiniti launched a new pan-European multimedia campaign with a tagline ‘Since now, the perfect line is a curve’.
5 September 2011

Toyota rolled out a new ad campaign to promote its new Yaris model. A series of partially animated adverts was directed by Jones and Francois, who also created videos for Madonna and Justin Timberlake.
2 September 2011

New Velveeta Cheesy Skillets’ campaign makes viewers smile, while thinking on a tasty pasta dinner in a cozy home atmosphere.
12 August 2011

Last week, Old Spice launched a spinoff of its hilarious ‘Be Like a Man, Man’ campaign, introducing a new spokeshunk, 50-something...
26 July 2011

Umbro is currently promoting the New York Cosmos Blackout Collection of soccer wear.
22 July 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

