
Maybelline New York is welcoming a new spokesmodel, Charlotte Free, who will promote the brand’s product with her iconic extravagant touch. To announce the partnership, the brand has launched a bizarre spot staring the newcomer and Patrick Pope, P’Trique of...
27 April 2012

Samsung has launched an original video to promote its new Samsung Galaxy Note, a hybrid of smartphone and tablet. The device has a much bigger touch screen than a regular...
29 March 2012

As part of its Ultrabook Project, Intel has been recently promoting the Ultrabooks in a global campaign titled ‘The Temptations’ in which people...
28 March 2012

Vanish NapiSan, the Australian laundry powder promoted their Vanish NapiSan Crystal White as a sponsor of the White House.
14 December 2011

Volkswagen celebrates 35 years of its iconic Golf GTI transforming anniversary edition model into a ‘time machine’. Golf GTI is VW’s much loved model and to mark the significant milestone, Volkswagen has rolled out a special online campaign created by
18 November 2011
Diageo's whisky brand Johnnie Walker has rolled our a new campaign in Brazil appealing to the country’s fast-growing market with a blockbuster-like spot. From the first sight, the new video seems to be strange as it’s hard to imagine that people on the...
11 October 2011

Facebook has upgraded its Pages Insights analytics tool and added a new unit to evaluate the effectiveness of a page called ‘Premium Ad Product’. The updates follow its recent highlights presented during the F8...
3 October 2011

Twitter has allowed brands to insert ads into the timelines of non-followers to increase advertiser reach. With this step, Twitter is developing the Promoted Tweets platform, which was launched in 2010 but until now has restricted each advertiser's potential reach to consumers...
14 September 2011

Infiniti launched a new pan-European multimedia campaign with a tagline ‘Since now, the perfect line is a curve’.
5 September 2011

Toyota rolled out a new ad campaign to promote its new Yaris model. A series of partially animated adverts was directed by Jones and Francois, who also created videos for Madonna and Justin Timberlake.
2 September 2011
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

