latest in viral advertising

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  A Fake Hypnosis Test “Proves” that Original Coca-Cola and Coke Zero Taste the Same

  Marketing  Apr 26, 2013

  In line with its “Taste The Possibilities” platform, Coca-Cola has hosted a fun hypnosis experiment in Belgium. As part of it, a group of eight volunteers were hypnotized on stage at a theatre, and their subconscious minds couldn’t tell the difference between the flavors of the two sodas.

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  Adidas Showering Footballers in Blue Paint in a Viral Ad for the New Chelsea Home Kit

  Advertising  Apr 8, 2013

  The viral spot gleans inspiration from the nickname of the team, 'The Blues.'

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  Greenpeace UK Encouraging the Global Audience to Kill the CO2 Emissions Monster

  Advertising  Apr 8, 2013

  Greenpeace UK is calling the global audience to help save the world from a large amount of CO2 emissions. The environmental activist network has teamed up with London-based Man+Hatchet creative agency to launch a new video with a "change the world" idea behind it. The spot encourages people to sign a petition to European politicians asking them to vote in the coming weeks to reduce pollution from new cars.

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  Carlsberg Puts Friends to a Test in a New “Stress” Experiment

  Advertising  Mar 14, 2013

  The shocking ads trend seems to be on the rise now. Following Nivea with its latest “terrorist” prank in the airport and Heineken with its “worst job interview,” Carlsberg has put some people to a tough, stressful test, too. The beer brand asked a group of young men to call their best friends in the middle of the night, between 1:00 and 5:00 AM, asking them to get out of bed and bring 300 euros to pay a card debt. Of course, only faithful friends could do such a favor.

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  MINI Masters Extreme Driving to Promote JCW Models

  Advertising  Jan 9, 2013

  Together with professional French rally driver Guerlain Chicherit, Gravi-T and Paris-based production studio La Main Productions x PVS Company, MINI shot a breath-taking video of the first-ever unassisted 360° backflip.

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  Top 10 Viral Videos 2012: UK's Youtube List vs TIME's Ranking

  Advertising  Dec 7, 2012

  Psy's Gangnam Style is the second in the video list and No 1 among songs ranked by the TIME Magazine.

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  Red Bull Creates a Hilarious "Kluge" Experiment: a Rube Goldberg Machine Made of Athletes

  Advertising  Nov 19, 2012

  The contraption uses real athletes who ride a motorbike, skate or snowboard, drive a truck, play golf to complete a ridiculously simple mission.

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  Samsung Takes on Apple's iPhone 5 in "The Next Big Thing Is Aleady Here" Campaign

  Marketing  Sep 20, 2012

  The confrontation between Coca-Cola and Pepsi fades now that the new iPhone 5 release has renewed vigour in the Samsung and Apple war. Samsung has posted a new video to its Facebook page, mocking at Apple fans who were waiting for the new device in line at the store. The brand is poking fun at its competitor al all the “new and mindblowing features” of Apple’s latest product, which will be released in retail on September 21, and highlights the possibilities of the Samsung Galaxy SIII smart-phone in a light and non-pressing way.