
Casa Rex, a multi-awarded international design consultancy with offices in São Paulo and London, has created a special limited edition packaging design for SKYY Vodka, which is produced locally...
2 February 2012

The ABSOLUT Vodka portfolio has been extended with a new flavoured variety, ABSOLUT Gräpevine, which comes as another taste experiment of the brand and offers yet more opportunities to bartenders who use the brand’s infused vodkas to create their diverse cocktails. The new...
5 January 2012

Branding & packaging design consultancy CARTILS has redesigned packaging and set out a strategy to reinforce the super-premium positioning of one of the world's most premium vodkas — Snow Queen.
16 December 2011

The arrival of a mysterious circus from Georgia coincides with videos surfacing online that appear to show wolves at large around the capital. Meanwhile, a battered Dakov Circus van is seen and heard on the streets of London, strange growls and howls emanating from inside. But all was not quite...
6 December 2011

Celebrating Art Basel Miami, ABSOLUT is to roll out a limited edition ABSOLUT Miami with package design created by The Brand Union. The liquor blends passion fruit and orange blossoms, debuts on December 8 and will be...
5 December 2011

Smirnoff runs a new ad campaign in India seeking for ‘heros’ and ‘screamers’ within its target audience of young males.
22 November 2011

Toyota has announced it will be the title sponsor of the ‘Toyota Love Is Art Project’ that will be held on November 19.
15 November 2011

Mixology and bartending are art just like painting or...
15 November 2011

The less time is left before Christmas, the more campaign and projects roll out to celebrate one of the most waited holidays of the year...
14 November 2011

This fall, Smirnoff is treating its fans with a bunch of treats, both entertainment and drinkable. The iconic vodka brand, which has launched spinoffs of its two successful projects, The Smirnoff Nightlife Exchange and
10 November 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
