The big, successful brands of the future will be the preserve of the brave client.
Inspired by HRH The Prince of Wales, the initiative is part of the charity BITC (Business In The Community) that involves such high-profile companies as Waitrose, M&S, IBM, Visit England, Virgin Money, Eurostar, Innocent drinks, ASDA, and more.
It’s that time of year again here in the UK. Our TV screens are being hit with a blizzard of yuletide advertising. The retailers in particular vie for bragging rights as to who has the best ‘Christmas campaign’.
Pearlfisher has created the new packaging design and brand identity for Waitrose LOVE life ‘you count…’ a range of great tasting meals and snacks designed to support a calorie controlled diet of 1500 calories a day.
Most brands are traditionally divided into groups related to a consumer’s profession, personal interests, age, sex or nationality, and this influences the choice of marketing...
Pearlfisher has created the design strategy, brand identity, naming and design expression for Waitrose LOVE life—a new range of delicious and nutritionally balanced foods launching in Waitrose stores nationwide from June 30.