latest in water

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  S.Pellegrino and Aqua Panna Release a Special-Edition Bottle as Tribute to Luciano Pavarotti

  Design  Apr 26, 2013

  Nestle Waters has collaborated with the Luciano Pavarotti Foundation to release a tribute to one of the world’s most celebrated opera singers and Italian culture. The company is releasing the limited-edition S.Pellegrino and Aqua Panna bottles with a specially designed silver label that features the photograph of Luciano Pavarotti. The new bottle, released as part of the brand’s Italian Talents project, arrives in fine dining restaurants throughout the U.S. starting in late April and will be available there till the supplies last.

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  Perrier Offers a Virtual Reincarnation Experience in a Digital "Secret Place" Game

  Marketing  Apr 5, 2013

  Commemorating its 150th anniversary, Perrier is launching a global digital campaign that invites fans to participate in the brand's 'Secret Society' party in Paris and virtually live someone else's live for a while. The website Perrier Secret Place, developed by Ogilvy & Mather Paris, helps unlock an unparallel, super-natural 360° gaming experience that resembles the style of the previous Perrier's campaigns, such as Dita von Teese’s gothic mansion and Le Club Perrier. 

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  The Hublot and Depeche Mode “Big Bang” Watch to Bring Clean Water to Developing Countries through Partnership with Charity:Water

  Sustainability  Mar 21, 2013

  The charitable initiative will be backed by a global advertising campaign that coincides with Depeche Mode’s 2013 European Delta Machine tour.

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  Perrier Launches Slim Cans in Canada, Prepares for Its 150th Anniversary

  Advertising  Mar 13, 2013

  The Perrier brand, which marks its 150th anniversary this year, is rolling out Perrier Slim Cans in Canada to celebrate the spring and summer seasons. The slim aluminum 250 ml single-serve cans contain the French carbonated water with natural, pink grapefruit and lime flavors with no sugar and zero calories. The cans are available nationwide at the suggested price of $6.99 for a 10-pack.

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  evian to Help Londoners Come out of post-Xmas Blues with a New Spin of "Live Young" Campaign in January

  Advertising  Dec 19, 2012

  As part of a new "31 ways to Live young" January campaign, starting January 1st, evian plans to install winter snow-generating playgrounds with adult-sized swings in Canary Wharf (Jan 7-9) and with giant see-saw in Finsbury Avenue Square (Jan 10-11).

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  evian Launches a Bottle by Diane von Furstenberg, Turns Tweets into Music

  Design  Nov 2, 2012

  The water brand evian, which has collaborated with a number of recognized designers for its artistic bottles line founded in 2008, now has teamed up...

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  Coca-Cola Introduces a New Water Taste Enhancer, Dasani Drops

  Marketing  Sep 10, 2012

  Coca-Cola’s Dasani water brand launches a new product to make hydration routine tastier for people. The new product is Dasani Drops, which is a zero-calorie liquid beverage enhancer with various flavors to be added to water.

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  Unilever Asks Facebook Users to Donate to Its Waterworks Project

  Social Media  Jun 25, 2012

  Unilever Foundation has teamed up with Population Services International (PSI) to commence a Facebook project, the ‘Waterworks’