
Adelholzener Alpenquellen and Landor Associates redesigned the bottle labels of the disposable and reusable Adelholzener mineral water as well as the bio juice spitzers. The new label design gives the consumer the...
31 January 2012

Evian has launched an original campaign to bring an Alpine experience to consumers in London. The interactive project is taking place on London's South Bank.Consumers can apply for a 45-minute slot within a specially designed container planted on the South Bank, to...
12 January 2012

Ziggurat Brands, the same consultancy which initially designed the pack for the famous Bottlegreen range, now has redesigned the on-label graphics for the brand. The new refreshed package design was...
13 December 2011

New Balance and Dasani have teamed up to produce a shoe with a brand new sustainable concept. To unveil the shoe called newSKY, the brands rolled out a national program
29 November 2011

In late fall each year starting 2009, Danone's carbonated water brand Badoit releases a new limited-edition designer version of its elegant bottle dedicated to the upcoming year. On the heels of Coca-Cola and evian’s numerous design...
21 November 2011

Contrex, the French bottled water company rolled out a fun and healthy ad campaign appealing to the ladies auditory with a giant neon male stripper.
14 October 2011

evian has partnered with French fashion house Courrèges to release a new limited-edition bottle.
8 September 2011

Something Natural, an all-natural flavored sparkling water has launched in New England through Blue Coast/Great State Beverages, with aggressive plans for East Coast expansion by the end of next year. The company engaged design firm,
26 August 2011

Electrolux announced the Electrolux Appetite for Excellence 2011 national winners in Australia. The event took place at the Electrolux Showcase in Sydney and hosted Australia’s leading chefs, restaurateurs and...
10 August 2011

Nestlé Waters North America launched a new social media campaign ‘Nature's Fix’ to promote its six sparkling regional spring water brands: Arrowhead,
10 August 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
