Nestle Waters has collaborated with the Luciano Pavarotti Foundation to release a tribute to one of the world’s most celebrated opera singers and Italian culture. The company is releasing the limited-edition S.Pellegrino and Aqua Panna bottles with a specially designed silver label that features the photograph of Luciano Pavarotti. The new bottle, released as part of the brand’s Italian Talents project, arrives in fine dining restaurants throughout the U.S. starting in late April and will be available there till the supplies last.
Commemorating its 150th anniversary, Perrier is launching a global digital campaign that invites fans to participate in the brand's 'Secret Society' party in Paris and virtually live someone else's live for a while. The website Perrier Secret Place, developed by Ogilvy & Mather Paris, helps unlock an unparallel, super-natural 360° gaming experience that resembles the style of the previous Perrier's campaigns, such as Dita von Teese’s gothic mansion and Le Club Perrier.
The charitable initiative will be backed by a global advertising campaign that coincides with Depeche Mode’s 2013 European Delta Machine tour.
The Perrier brand, which marks its 150th anniversary this year, is rolling out Perrier Slim Cans in Canada to celebrate the spring and summer seasons. The slim aluminum 250 ml single-serve cans contain the French carbonated water with natural, pink grapefruit and lime flavors with no sugar and zero calories. The cans are available nationwide at the suggested price of $6.99 for a 10-pack.
As part of a new "31 ways to Live young" January campaign, starting January 1st, evian plans to install winter snow-generating playgrounds with adult-sized swings in Canary Wharf (Jan 7-9) and with giant see-saw in Finsbury Avenue Square (Jan 10-11).
The water brand evian, which has collaborated with a number of recognized designers for its artistic bottles line founded in 2008, now has teamed up...
Coca-Cola’s Dasani water brand launches a new product to make hydration routine tastier for people. The new product is Dasani Drops, which is a zero-calorie liquid beverage enhancer with various flavors to be added to water.
Unilever Foundation has teamed up with Population Services International (PSI) to commence a Facebook project, the ‘Waterworks’