
To increase its online presence, Evian has launched a new global digital platform, www.evian-thesource.com that offers visitors exclusive content that is aimed to “awaken their sense of wonder.”
24 May 2012

‘It’s more than hydration, it’s total Electrolytenment’ announced Nestlé to launch Resource, a new 100% natural spring water in the USA earlier this month. The water was presented along with The Fountain of Electrolytenment—an interactive...
21 May 2012

Virgin Group that is known for a variety of brands in absolutely different spheres has announced it signed Saatchi&Saatchi to launch its new water brand.
14 May 2012

Ballygowan is Ireland’s original and No1 water brand owned by Britvic Ireland with an impressive heritage going back over 750 years. pi global were briefed to create a consistent brand design...
26 April 2012

Propel Zero announced a Facebook contest inviting fans to upload a photo of their best dance moves for the chance to dance on-stage with Dancing With the Stars pro Maksim Chmerkovskiy at a live event on April...
11 April 2012

McDonald's kicked off a new Twitter initiative, #Shamrocking right before St. Patrick’s Day. The fast food company has recently failed its #McDStories campaign which was aimed to encourage users to...
15 March 2012

Schweppes Abbey Well is celebrating its status as the Official Water of the London 2012 Olympic and Paralympic Games with a bold and eye-catching new design. Refreshing the British natural mineral water brand, the new look will be supported in-store, with further activity set to...
20 February 2012

Adelholzener Alpenquellen and Landor Associates redesigned the bottle labels of the disposable and reusable Adelholzener mineral water as well as the bio juice spitzers. The new label design gives the consumer the...
31 January 2012

Evian has launched an original campaign to bring an Alpine experience to consumers in London. The interactive project is taking place on London's South Bank. Consumers can apply for a 45-minute slot within a specially designed container planted on the South Bank, to...
12 January 2012

Ziggurat Brands, the same consultancy which initially designed the pack for the famous Bottlegreen range, now has redesigned the on-label graphics for the brand. The new refreshed package design was...
13 December 2011
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

