UNICEF is continuing its Tap Project, which is now in its 8th year, with a new campaign that takes on smartphone addiction.
The Coca-Cola Company starts delivering essentials like purified water and WiFi access in packs—or, more preciously, in kiosks—to the deprived regions as part of the EKOCENTER initiative.
The initiative is promoted with a surreal animated clip, You Are What You Drink, with the voiceover by Michelle Obama.
The company is encouraging the members of the crowdsourcing platform eYeka.com to design the shower of the future, which uses minimum water and energy while delivering the desired comfort.
Following the release of its new viral spot “Baby and Me,” in April, evian launched an app that lets consumers of any age create a very real picture of the baby inside them.
Nestle Waters has collaborated with the Luciano Pavarotti Foundation to release a tribute to one of the world’s most celebrated opera singers and Italian culture. The company is releasing the limited-edition S.Pellegrino and Aqua Panna bottles with a specially designed silver label that features the photograph of Luciano Pavarotti. The new bottle, released as part of the brand’s Italian Talents project, arrives in fine dining restaurants throughout the U.S. starting in late April and will be available there till the supplies last.
Commemorating its 150th anniversary, Perrier is launching a global digital campaign that invites fans to participate in the brand's 'Secret Society' party in Paris and virtually live someone else's live for a while. The website Perrier Secret Place, developed by Ogilvy & Mather Paris, helps unlock an unparallel, super-natural 360° gaming experience that resembles the style of the previous Perrier's campaigns, such as Dita von Teese’s gothic mansion and Le Club Perrier.
The charitable initiative will be backed by a global advertising campaign that coincides with Depeche Mode’s 2013 European Delta Machine tour.