According to Nielsen Catalina Solutions (NCS), the successful online campaign by Drink Up triggered 3% lift in sales of bottled water, which equates to almost $1 million.
Neymar da Silva Santos Júnior, a celebrated football player from Brazilian national team and Spanish FC Barcelona, on behalf of the Waves for Water nonprofit is rolling out a new campaign in partnership with PayPay to bring drinkable water to deprived regions of Brazil.
The water brand Vittel has collaborated with the Ogilvy Paris agency to create a smart bottle cap that reminds us to drink water.
The Coca-Cola Company and Ogilvy Colombia have approached Lloró residents with a smart idea that got locals collecting the rainwater for sale.
To celebrate its sustainable ethos, Honda Australia has released a line of bottled water sourced from hydrogen emissions.
Coca-Cola is extending its sustainable efforts from dedicated campaigns to a new brand centered around the cause, Ice Dew “Chun Yue,” or Pure Joy.
Evian is adding a new fabulous ad as part of its Baby & Me campaign that celebrates a baby in every adult.
The Coca-Cola Company has teamed up with WWF and Global Water Challenge to roll out a charitable initiative revolving around water.