Thomas Kolster, a 35-year-old former Danish-English copywriter and concept developer, after almost a decade of working with a number of global brands at some of the world’s leading advertising agencies one day realized that he hated 99% of advertising and messages those brands communicated. In 2010, he dared to raise the question that everybody thought of, but was ‘uncomfortable’ to discuss in public—in his debut book called “Goodvertising: Creative advertising that cares,” published by Thames & Hudson last year.