The whisky label Jack Daniel’s is rolling out the first-ever campaign for the super premium brand Gentleman Jack Rare Tennessee Whiskey. The multiple-channel U.S. promotion dubbed “The Order of Gentlemen” is triumphing the core values of a true gentleman, which are character, purpose, integrity, generosity and restraint. All these qualities that make up the only proper code of an authentic manly behavior are integrated into the campaign.
To celebrate the launch of the Virgin Atlantic’s first-ever domestic flight service, Little Red, Bacardi Global Travel Retail has released a limited-edition Dewar’s blended Scotch whisky. The new special edition includes only 200 exclusive 50cl bottles that were distributed among the passengers of the inaugural flight of Little Red service to Edinburgh on April 8. The Little Red service will be offering trips between London, Edinburgh, Manchester, and Aberdeen.
The new look reflects the brand's rich history and the drink's quality through styling, colour and subtle print finishes.
Johnnie Walker has launched a new limited-edition 2012 Johnnie Walker Directors Blend bottle to celebrate people who leave a mark. Manchester-based LOVE has created a new new label design, in which the dedication message comes to the foreground and the brand’s name plays a minor role.
Packaging has been revised by London-based Parker Williams to reflect its new brand proposition ‘Leave an Impression’.
Again, Jameson in collaboration with Empire UK organise an international competition for the young amateur film directors.