latest in whisky

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  The Glenlivet Alpha Limited Edition Invites to "Unlock the Mystery of Flavour"

  Design  May 15, 2013

  The Chivas Brothers-owned single malt whisky brand The Glenlivet has collaborated with the London-based design expert Nude Brand Creation to develop the concept, naming and packaging for a new blend that shares no details about the cask, taste or age statement.

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  Gentleman Jack Reveals “The Order of the Gentlemen” in Its Debut Integrated Campaign in the USA

  Advertising  Apr 16, 2013

  The whisky label Jack Daniel’s is rolling out the first-ever campaign for the super premium brand Gentleman Jack Rare Tennessee Whiskey. The multiple-channel U.S. promotion dubbed “The Order of Gentlemen” is triumphing the core values of a true gentleman, which are character, purpose, integrity, generosity and restraint. All these qualities that make up the only proper code of an authentic manly behavior are integrated into the campaign.

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  Dewar’s Has Released a Limited-Edition Bottle to Mark the Launch of Virgin Atlantic’s Little Red Service

  Design  Apr 9, 2013

  To celebrate the launch of the Virgin Atlantic’s first-ever domestic flight service, Little Red, Bacardi Global Travel Retail has released a limited-edition Dewar’s blended Scotch whisky. The new special edition includes only 200 exclusive 50cl bottles that were distributed among the passengers of the inaugural flight of Little Red service to Edinburgh on April 8. The Little Red service will be offering trips between London, Edinburgh, Manchester, and Aberdeen.

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  Bulletproof Updates Kilbeggan's Brand Identity and Packaging for the Rollout in the U.S.

  Design  Mar 28, 2013

  The new look reflects the brand's rich history and the drink's quality through styling, colour and subtle print finishes.

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  The 2012 Johnnie Walker Directors Blend—for the Brand's Esteemed Friends, Not for Sale

  Design  Mar 25, 2013

  Johnnie Walker has launched a new limited-edition 2012 Johnnie Walker Directors Blend bottle to celebrate people who leave a mark. Manchester-based LOVE  has created a new new label design, in which the dedication message comes to the foreground and the brand’s name plays a minor role.

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  Ballantine's Gets New Illuminating Bottle Design

  Design  Jan 24, 2013

  Packaging has been revised by London-based Parker Williams to reflect its new brand proposition ‘Leave an Impression’.

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  Glenmorangie Launches 2012 Festive Packaging Globally

  Design  Dec 17, 2012

  Glenmorangie, LVMH-owned single malt Scotch whisky, as in the previous year, again launches a special festive pack for its Original and The Lasanta variants in time for the Christmas gifting period.

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  Jameson's Contest for Young Film Directors "Done in 60 seconds" 2013 Open for Entries

  Marketing  Nov 8, 2012

  Again, Jameson in collaboration with Empire UK organise an international competition for the young amateur film directors.