Bacardi Will Be Giving away Branded Glasses This Summer
Bacardi Brown-Forman Brands rolls out a new marketing campaign in the UK to boost sales of its products this summer. The cross-promotional campaign called ‘Drinks Made Easy’ that launches on May 21 will be overseen by shopper marketing specialist
15 May 2012
‘Give ‘Em The Bird,’ Says Wild Turkey
Campari America’s 157-years old bourbon brand Wild Turkey, has launched it first-ever television advertising campaign.
3 May 2012
Jim Beam Says 'It's Time' in a Tarzan Voice
Jim Beam is helping Australians unleash their animal nature—the bourbon brand has launched a Tarzan-inspired bizarre campaign dubbed ‘It's Time,’ which is rolling out across a number of platforms including TV, cinema, print, online and ambient point of sale. Developed by...
19 March 2012
‘Jack Daniel's Drinking School’ and Zac Brown Band Promoting Responsible Drinking
Jack Daniel's has launched a ‘drinking school’ but not to teach people how to quaff. The ‘Jack Daniel's Drinking School’ was created to educate consumers about responsible consumption via an on-line based program launched together with
7 March 2012
CARTILS Developed a Premium Look for Pernod Ricard's Royal Stag Barrel Select
International branding and packaging consultants CARTILS developed the strategic positioning, branding, new bottle shape, and mono carton for Pernod Ricard’s new Royal Stag Barrel Select. Royal Stag, the...
7 March 2012
Jameson Will Celebrate St Patrick’s Day Internationally with the St Patrick’s Day Global Party
Irish whisky brand Jameson is to activate a huge celebration on St Patrick’s Day, March 17. Unlike beer brand Guinness, it is not going to set any records, but is determined to make it really big by...
28 February 2012
Dewar’s Announces Partnership with TED2012
Dewar’s Scotch Whisky announced a partnership with TED, the non-profit dedicated to Ideas Worth Spreading, at their 2012 conference in Long Beach, USA. Founded in 1984, the TED conference draws a global audience to attend the four day event, which features TED's famous talks,...
22 February 2012
ButterflyCannon Leave no Stone Unturned for Glenmorangie
ButterflyCannon have designed the packaging for the latest release in Glenmorangie’s award winning Private Edition range, Glenmorangie Artein. Artein is the Scots Gaelic for stone and stone is at the...
7 February 2012
Jubilee By John Walker & Sons Is to Be Selling Around the World
John Walker & Sons, Scotch Whisky Distillers By Appointment to Her Majesty The Queen, celebrates sixty years since the Queen’s accession with the bottling of Diamond Jubilee By John Walker & Sons. The pre-announced last...
7 February 2012
Jack Daniel’s Starts a New Christmas Tradition with a 'Barrel Tree'
Jack Daniel’s is aiming to outperform Coca-Cola in delivering festive spirit with X-mas commercials or at least introduce a new element to the celebration with the release of a new campaign, developed by
1 December 2011
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