
ButterflyCannon have designed the packaging for the latest release in Glenmorangie’s award winning Private Edition range, Glenmorangie Artein. Artein is the Scots Gaelic for stone and stone is at the...
7 February 2012

John Walker & Sons, Scotch Whisky Distillers By Appointment to Her Majesty The Queen, celebrates sixty years since the Queen’s accession with the bottling of Diamond Jubilee By John Walker & Sons. The pre-announced last...
7 February 2012

Jack Daniel’s is aiming to outperform Coca-Cola in delivering festive spirit with X-mas commercials or at least introduce a new element to the celebration with the release of a new campaign, developed by
1 December 2011

Chivas Regal, the world’s leading luxury Scotch whisky, is continuing its association with contemporary design by teaming up with...
24 November 2011

Design agency ButterflyCannon have created a limited edition festive pack for Glenmorangie Original, to be sold internationally in the UK, Germany, Sweden and Australia from October 2011....
7 November 2011

The Macallan single malt whisky can now be seen in a unique 3D holographic point of sale campaign promoting its exclusive travel retail range The Macallan 1824 Collection. The promotion was commissioned by brand owners The Edrington Group for use by...
28 October 2011

Original luxury Scotch whisky Chivas Regal is launching an innovative campaign in Travel Retail to reward travellers with genuine added value. In partnership with private nightclub Le Baron, ‘The Art of Hosting’ campaign includes a limited edition gift-pack, in-store displays...
18 October 2011
Diageo's whisky brand Johnnie Walker has rolled our a new campaign in Brazil appealing to the country’s fast-growing market with a blockbuster-like spot. From the first sight, the new video seems to be strange as it’s hard to imagine that people on the...
11 October 2011

Pearlfisher has recently completed the stunning new design for Cutty Sark Blended Scotch Whisky.Designers at Pearlfisher worked closely with the Cutty Sark Global Brand Team assessing all...
10 October 2011

Johnnie Walker Blue Label and Porsche Design Studio have unveiled an £100,000 made-to-order Private Bar designed to celebrate the luxurious whisky brand.
3 October 2011
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.
