McDonald’s recreates the best moments of the ongoing World Cup tournament just in case you’ve missed the matches or want to revive key points of the games. The fast food giant, which is one of the major sponsors of the event, has launched a series of super short animated spots that feature golden french fries, the brand’s signature product, that comes as football players on the pitch.
McDonald’s has rolled out specially designed French fry packaging for the first time it its history, in celebration of the forthcoming FIFA World Cup. The new packaging features stunning artwork by an international pool of 12 artists—each of them created an original street art visual for one of the packs. Additionally, the mini-buckets feature a key to opening a specially created AR app for further engagement with the brand’s fans.