Wrigley Promotes the New Orbit Gum in Russia
Wrigley’s Orbit runs a new ad campaign in Russia. Created by BBDO Moscow, Digital BBDO and
28 November 2011
Havas Media Has Unveiled the 2011 Meaningful Brands Research
Havas Media has released its 2011 Meaningful Brands Research. In the study about 300 global brands in 12 industry sectors were identified according to their meaningfulness for customers.
8 November 2011
Wrigley Is Celebrating Its 100th Anniversary in the UK
As it turns out, 2011 is a year of milestone anniversaries for a number of global brands—Coca-Cola celebrated its 125th anniversary in May,
31 October 2011
Wrigley Building Buzz for Its 5 Brand
Wrigley is aimed to recruit more players to join the alternative-reality game called ‘The Human Preservation Project’.
24 August 2011
Wrigley’s Starburst Supports the Songwriters Music Series
Starburst announced it will support the VH1 Save The Music Foundation’s Songwriters Music Series that will start on September 22 in Los Angeles with an acoustic performance by Grammy Award winning...
12 August 2011
Skittles: Cat, Hitchhiker, Cage Cop
Playing off the success of last year’s Touch the Rainbow TV commercial, we created original online content for the Canadian market that let them actually touch the Rainbow...
28 June 2011
Kraft Foods' Stride Launches a New TV Campaign Starring Shaun White
Today Kraft Foods' Stride is launching a new TV campaign by JWT, New York, starring extreme sports star Shaun White. The 'cool' teenager-oriented gum has redesigned its packaging, improved flavors and upgraded its name...
13 June 2011
Wrigley Partners with VH1 Save The Music Foundation to Bring Starburst Contradiction Project
Wrigley's Starburst known for its contradictive essence (though being a solid product, it is juicy like a liquid), kicks off a new campaign to get the target audience (young Americans) share their inner contradictions that make them unique. So Wrigley invites...
17 May 2011
Wrigley Company Foundation to Make the World 'Litter-less' Place
On April 27, The Wrigley Company Foundation in cooperation with the Foundation for Environmental Education (FEE) have launched international 'Litter Less' campaign. This ecological move will take three years and require $3.25 million in funds.
28 April 2011
5 Gum ‘Stimulates Your Senses’ with 3rd Annual ‘Vive tu Musica’ Music Battle
Wrigley’s 5 gum is inviting talented bands from across the nation to participate in the 3rd annual Vive tu Musica with 5™ ultimate concert...
25 March 2011
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