Sudhanshu Sarronwala, head of Earth Hour Global, admits a clear evolutional makeover of the initiative from an auction to an action.
The new effort is revealed on the Instagram platform.
In its new video the WWF has compared the threat of extinction of several species such as the tiger, orangutan and Great Panda to images in a popular photo app Snapchat.
The Coca-Cola Company has teamed up with WWF and Global Water Challenge to roll out a charitable initiative revolving around water.
The organization raises awareness of the global warming using a simple, yet powerful language of on-spot demonstration.
The new campaign demonstrates the real damage of unethical palm oil sourcing and calls people to take actions against it.
WWF and Leo Burnett have teamed up on an initiative, Pets4Pets Project, that put Italian kids into the very heart of a process of creating real ads.
WWF has teamed up with the Do The Green Thing online platform to get UK artists celebrating Earth Hour 2014 with their artworks.