Millennials, Gen Y, or whatever you want to call them, are not the beer-drinking, cigarette-smoking partygoers of yesteryear.
A study by Nielsen reported that in the US, YouTube now reaches more 18-34 year olds than any TV network. This is a staggering fact which simply highlights the importance for brands to understand and use this platform appropriately.
Any global fan of the brand can submit his or her own variant by October 13th.
On October 16th, the Spirit Day, PepsiCo encourages its employees to wear purple and to share anti-bullying messages and content with the hashtags #SpiritDay and #PurpleOn.
A user can download the #miZXFLUX app from App Store or Google Play, take a picture with an app or use an existing one, upload it, get a 3D preview and order customized training shoes for €150.
Each insta-collage is made of nine Vine videos that are revealed daily through September the 3rd. The effort is to promote MX-5 Roadster model in Canada among 18-to-35-year-old drivers.
The exhibit called The Green Label Gallery will be hosted at Museumplain and coincide with another youth-targeting event—European Dew Tour Am Series—a daylong amateur sports competition.
The effort entitled “Why? Why not?” targets youth of 13-21 years old and invites them to participate in a contest of short videos where they can ask world leaders their questions related to climate change.