Last week saw brands from telecommunications to FMCG gather at the Voxburner Youth Marketing Strategy Conference to deliberate the weird and wonderful world of young people’s lives, loves and hates. And how to market to them, of course. Here’s our top three takeaways for brands.
PepsiCo joins the list of LGBT-frinendly brands, such as Costco, Apple, Netflix, Gap and others, and is launching an anti-bullying campaign “Go Purple” ahead of the annual Spirit Day on October 16, which celebrates lesbian, gay, bisexual and transgender youth and is organised by the American themed nonprofit GLAAD.
Last week the car brand Mazda teamed up with the Toronto-based office of the advertising agency JWT to launch an unprecedented digital campaign on Instagram. The aim was to introduce a new MX-5 Roadster model in Canada to young 18-to-35-year-old drivers and engage them in a natural yet entertaining way.
Toyota is harnessing the power of kids’ creativity in 8th consecutive Toyota’s Dream Car Art Contest, who “prototype” new types of cars that might tackle the world’s toughest environmental and social issues. The children’s sketches are turned into vibrant Vine videos to inspire the generation of parents to turn contemporary world into a better place to live.