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Honda Australia has launched a personalized, creative LinkedIn-based competition, “A-Team,” to promote the new Accord.
Superdrug, the UK’s second largest beauty and health products retailer after Boots, has kicked off a national tour to promote the B. brand, which includes skincare and makeup products. The Beautiful Moments Tour, which began in Newcastle on February 15, will be making stops across the country and will culminate in Bristol in late March.
According to Nielsen’s quarterly Global AdView Pulse report, the ad spending across the globe was up 4.3 percent over Q3 2012 (to $139 billion).