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Innovative brands will save the day

We may be facing the worst recession since the 1930s, says Elmwood chairman Jonathan Sands, but truly innovative branding can still deliver the ‘Mickey Mouse’ antidote that consumers and clients are looking for. Sands argues that, although one result of the economic crisis is that businesses will see a decline

Tango set to unveil makeover

7 August 2008

Britvic has appointed Blue Marlin to overhaul the packaging of its Tango brand ahead of a relaunch next year.

The refreshed design will be based on a positioning being developed by Tango’s in-house team and its lead creative agency, BBH.

Britvic will support the relaunch with a digital-led ad campaign also created by BBH, which was appointed to the account in June without a pitch.

tango_range.jpg

www.brandrepublic.com

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