Ito En (TEAS’ TEA) introduced Pure Black, an unsweetened Darjeeling black tea in its characteristic 16 oz PET bottle.

The new product was represented on Summer Fancy Food Show which took place at the Javits Center in Manhattan (N-Y) from June 29-July 1.

Refreshingly light and a pure Darjeeling sourced tea, Pure Black has the fresh aroma and full bodied taste of this invigorating creation.

The Teas’ Tea line of natural, unsweetened bottled tea was first launched in 2002. The product line functions as the centerpiece of ITO EN (North America) Inc. for it upholds ITO EN’s principles of Natural, Safe, Healthy, Well-Designed, and Delicious. The product line, along with the Gotta Juice line, was first introduced through wholesale distribution in New York City and the Tri-State area.