The winners of the most prestigious international competiion devoted exclusively to Packaging Design Pentawards 2008 are announced.

The goal of the Pentawards is to reward designs originating from all markets, from mass market to luxury. This is why there are 5 large groupings (Beverages – Food – Body – Other markets – Luxury) encompassing over 40 categories.  The Pentawards reward luxury packaging as well as mass-market products; as proof, this year the highest prizes go to a champagne with a worldwide reputation, as well as own-brand chips and even a box of laundry detergent.

All the winning designs can be seen on the site www.pentawards.org in collaboration with thedieline
The winners received these global prizes during a special ceremony held at the Luxepack exhibition in Monaco (France) on 30 October 2008. The award-winning creations will be displayed in various locations including Paris, at the new DesignPack Gallery in January 2009, and the Shanghai Luxepack exhibition in March 2009.

“For this second edition, we recorded nearly 700 entries from 39 countries, an increase of over 35% compared to last year” explains Brigitte Evrard, co-founder of the Pentawards. “A number of the largest packaging design agencies, principally from England, France, the USA and Japan, participated. We also received entries from packaging producers and Brand Owners leaders such as Coca-Cola, Procter & Gamble, Sony, Aekyung, Suntory, Danone Waters, etc.

We’d like to represent to your attention the best known global brands’ designs, which won Platinum, Gold, Solver or Bronze awards. Here they are:

1. Coca-Cola

Platinum Pentaward 2008
Category: Beverages
Brand: Coca-Cola
Entrant: Turner Duckworth
Country: USA
Website: http://www.turnerduckworth.com

2. Rexona

Gold Pentaward 2008
Category: Body
Sub Category: Body care
Brand: Rexona - Antiperspirant deodorant for men
Entrant: Pierini Partners
Country: Argentina
Website: http://www.pierinipartners.com

3. Windows Wista

Gold Pentaward 2008
Category: Other markets
Sub Category: Electronic
Brand: Microsoft Vista
Entrant: Swerve Inc
Country: USA
Website: http://www.swerveinc.com

4. Shiseido

Gold Pentaward 2008
Category: Luxury
Sub Category: Cosmetics
Brand: Shiseido - Bio Performance
Entrant: Shiseido
Country: Japan
Website: http://www.shiseido.co.jp

5. Evian

Gold Pentaward 2008
Category: Beverages
Sub Category: Water
Brand: evian pure
Entrant: Grand Angle Design
Country: France
Website: http://www.grandangle-design.com

Silver Pentaward 2008
Category: Luxury
Sub Category:?Gourmet Food
Brand:?Evian
Entrant:?Raison Pure New York
Country:?USA
Website: http://www.raisonpureusa.com

6. Martini

Category: Beverages
Sub Category: Limited Editions, LTD series, event creations
Brand: Martini
Entrant: FutureBrand
Country: France
Website: http://www.futurebrand.fr

7. Smirnoff

Silver Pentaward 2008
Category: Beverages
Sub Category: Spirits
Brand: Smirnoff - Shirakaba no Megumi
Entrant: SiO Design ltd.
Country: Japan
Website: http://www.sio-design.co.jp

8. Nestle

Silver Pentaward 2008
Category: Food
Sub Category: Coffee & tea (dry)
Brand: Nestle - Dolce Gusto
Entrant: FutureBrand
Country: France
Website: http://www.futurebrand.fr

Nestle Chinese

Silver Pentaward 2008
Category: Food
Sub Category: Limited Editions, LTD series, event creations
Brand: Nestle - Vintage Collection - Nestle Milk Chocolate Easter Eggs
Entrant: FutureBrand Brazil
Country: Brazil
Website: http://www.futurebrand.com

Bronze Pentaward 2008
Category: Beverages
Sub Category:? Milk & chocolate (RTD)
Brand:? Milo
Entrant: ?FiF Design
Country:? Thailand
Website: http://www.fifdesign.co.th

9. Nivea

Silver Pentaward 2008
Category: Body
Sub Category: Body care
Brand: Nivea - Aroma Morning Shower
Entrant: Cloud8 inc.
Country: Japan
Website: http://www.cloud8.co.jp

10. Ariel

Silver Pentaward 2008
Category: Other markets
Sub Category: Household maintenance
Brand: Ariel - Professional
Entrant: P&G
Country: Belgium
Website:
http://www.pg.com
http://www.tinhorse.com
http://www.designboard.com

11. Kenwood

Silver Pentaward 2008
Category: Other markets
Sub Category: Home improvement & decoration
Brand: Kenwood - kMix
Entrant: FLB Ltd & Youmeus Design Ltd
Country: UK
Website: http://www.flb.co.uk, http://www.youmeusdesign.com

12. Sony

Silver Pentaward 2008
Category: Other markets
Sub Category: Entertainment
Brand: Sony - E Series Headphones
Entrant: Sony Corporation Creative Center
Country: Japan
Website: http://www.sony.jp

13. Burberry

Category: Luxury
Sub Category: Perfumes
Brand: Burberry - The Beat
Entrant: Edelmann France
Country: France
Website: http://www.edelmann.fr

14. Hugo Boss

Silver Pentaward 2008
Category: Luxury Sub
Subcategory:?Cosmetics
Brand:?Boss - Skin Male Skincare
Entrant:?Webb Scarlett deVlam
Country:?Australia
Website: http://www.wsdv.com

15. Absolut

Silver Pentaward 2008
Category: Luxury
Sub Category:?Limited Editions, LTD series, event creations
Brand:?Absolut 100
Entrant:?Pearlfisher
Country:?UK
Website: http://www.pearlfisher.com

16. Dunhill

Silver Pentaward 2008
Category: Luxury
Sub Category:?Miscellaneous
Brand:?Dunhill - Signed range
Entrant:?Webb Scarlett deVlam
Country:?Australia
Website: http://www.wsdv.com

17. Bonaqua

Category: Beverages
Sub Category:?Water
Brand:?Bonaqua
Entrant:?BrandImage - Desgrippes & Laga Asia
Country:?Hong Kong
Website: http://www.brand-image.com

18. Tropicana

Bronze Pentaward 2008
Category: Beverages
Sub Category:?Soft drinks & juices
Brand:?Tropicana Spirit
Entrant:?Raison Pure Paris
Country:?France
Website: http://www.raisonpure.com

19. Suntory

Bronze Pentaward 2008
Category: Beverages
Sub Category: ?Tea & coffee (RTD)
Brand:? Suntory Oolong Tea - Daikoho
Entrant: ?Suntory Limited
Country:? Japan
Website: http://www.suntory.co.jp/

20. Miller Chill

Bronze Pentaward 2008
Category: Beverages
Sub Category:?Beer, cider & low or non alcoholic drinks
Brand:?Miller Chill
Entrant:?Optima Soulsight
Country:?USA
Website: http://www.optimagroupusa.com

21. Beefeater

Bronze Pentaward 2008
Category: Beverages
Sub Category: ?Spirits
Brand:? Beefeater Gin
Entrant: ?Designbridge Ltd
Country: ?UK
Website: http://www.designbridge.com

22. Cadbury

Bronze Pentaward 2008
Category: Food
Sub Category:? Confectionery & sweet snacks
Brand: ?Cadburys Bournville
Entrant: ?Designbridge Ltd
Country: ?UK
Website: http://www.designbridge.com

23. Axe

Bronze Pentaward 2008
Category: Other Markets
Sub Category: Body care
Brand: The Axe Detailer Shower Tool
Entrant: Prime Studio Inc.
Country: USA
Website: http://www.primestudio.com

24. Perrier

Bronze Pentaward 2008
Category: Luxury
Sub Category: Fine wines & champagnes
Brand: Perrier-Jouet - Grand Brut
Entrants: R’Pure Studio & Crown Speciality Packaging
Country: France
Website: http://www.raisonpure.com & http://www.eur.crowncork.com

25. Jack Daniels

Bronze Pentaward 2008
Category: Luxury
Sub Category: Limited Editions, LTD series, event creations
Brand: Jack Daniel’s
Entrant: Crown Speciality Packaging
Country: France
Website: http://www.eur.crowncork.com

все фото с сайта www.thedieline.com