January 2009
M	T	W	T	F	S	S
« Dec
	1	2	3	4
5	6	7	8	9	10	11
12	13	14	15	16	17	18
19	20	21	22	23	24	25
26	27	28	29	30	31

The winners of the Pentawards 2008 announced

31 October 2008

The international jury for the Pentawards, the first worldwide competition devoted exclusively to Packaging Design, presided over by Gerard Caron, announce their 2008 list of winners.

The Piper Heidsieck Rose Sauvage champagne bottle, signed by the Dutch designers Viktor & Rolf, presented to the competition and produced by Sleever International, wins the Diamond Pentaward for Best of the Show 2008.

The Platinum Pentawards, which crown the best packaging in the 5 major categories, are:
°    Beverages Category: Turner Duckworth, USA, for Coca Cola Aluminum
°    Food Category: Pemberton & Whitefoord, UK, for Tesco Tortilla Chips
°    Body Category: DesignBridge, Holland, for Schwarzkopf Professional OSiS+
°    Other Markets Category: Aekyung, Korea, for Spark
°    Luxury Category: Dentsu Kyushu, Japan, for Yaoki Sake
27 Gold Pentawards have been awarded, as well as Silver and Bronze Pentawards.

All the winning designs can be seen on the site www.pentawards.org in collaboration with thedieline.
“For this second edition, we recorded nearly 700 entries from 39 countries, an increase of over 35% compared to last year” explains Brigitte Evrard, co-founder of the Pentawards. “A number of the largest packaging design agencies, principally from England, France, the USA and Japan, participated. We also received entries from packaging producers and Brand Owners leaders such as Coca-Cola, Procter & Gamble, Sony, Aekyung, Suntory, Danone Waters, etc.

Gerard Caron, editor of the site www.admirabledesign.com , president of the Pentawards jury, explains: “The goal of the Pentawards is to recognise the best in packaging design at the global level. What is exciting for me is having professionals from around the world at my side. My jury is composed of 12 specialists in packaging design, designers and marketers, based in England, Russia, the USA, China, Brazil, Japan, France, Switzerland, Holland and Australia.

This international panel allows a broad appraisal that takes account of the cultural and economic specificities of each participant. Our mission is to reward the creativity of all the world’s packaging designers. It is striking to note that the winning packaging was distinguished by a large majority of the jury members, regardless of its geographical origin and that of the competing products; proof that exceptional designs rise above cultural differences and have an international scope.”

“This year, a new category devoted to limited editions was very successful. It is evident that brands dare to show more creativity when it is a matter of short-lived editions,” specifies Jean Jacques Evrard, co-founder of the Pentawards. “We noted the participation of packaging designers from the emerging countries as well as from “distant” countries such as South America, Australia, New Zealand, Russia and of course the countries of the new Europe.

The four large markets (England, the USA, France, and Japan) represent over 60% of the participants; the emerging or distant countries sent us splendid designs. This confirms the dynamism of the designers and the high level of maturity of these markets.”

Well, here are ‘the best of the best award-winning projects:

Diamond Pentaward 2008

Best of the show

Brand: Piper Heidsieck - Rosé Sauvage by Viktor and Rolf
Entrant: Sleever International
Country: France
Website:
http://www.sleever.com
http://www.piper.viktor-rolf.com
http://www.viktor-rolf.com