Tru Organic Vodkas’ design
6 August 2008
Organic spirits continue to swing as a trend: Tru was the first USDA-certified organic brand of vodka in the U.S.
Made by Modern Spirits in Monrovia, California, these high-end spirits don’t just pay lip service to social consciousness. The bottle uses 25% less glass, the label’s made from corn fiber and soy-based ink, and even the shrinkwrap is recyclable. Buy a Tru cocktail at a bar and you’ll likely be given a card noting that Modern Spirits has planted a tree on your behalf. They’ll do the same thing if you buy a bottle at retail.
Good news: These vodkas — one standard, two infused, all three totally organic — are all pretty good.


