POPSOP.COM. Package design. Brand design

Innovative brands will save the day

We may be facing the worst recession since the 1930s, says Elmwood chairman Jonathan Sands, but truly innovative branding can still deliver the ‘Mickey Mouse’ antidote that consumers and clients are looking for. Sands argues that, although one result of the economic crisis is that businesses will see a decline

Tru Organic Vodkas’ design

6 August 2008

Organic spirits continue to swing as a trend: Tru was the first USDA-certified organic brand of vodka in the U.S.

Made by Modern Spirits in Monrovia, California, these high-end spirits don’t just pay lip service to social consciousness. The bottle uses 25% less glass, the label’s made from corn fiber and soy-based ink, and even the shrinkwrap is recyclable. Buy a Tru cocktail at a bar and you’ll likely be given a card noting that Modern Spirits has planted a tree on your behalf. They’ll do the same thing if you buy a bottle at retail.

Good news: These vodkas — one standard, two infused, all three totally organic — are all pretty good.

tru_vodka_range.jpg

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