POPSOP.COM. Package design. Brand design

Innovative brands will save the day

We may be facing the worst recession since the 1930s, says Elmwood chairman Jonathan Sands, but truly innovative branding can still deliver the ‘Mickey Mouse’ antidote that consumers and clients are looking for. Sands argues that, although one result of the economic crisis is that businesses will see a decline

UGLY pizza packaging design by Vibrandt

4 August 2008

Schwan Consumer Brands, a leading manufacturer in frozen pizzas, has recently launched a category challenging brand: UGLY.

Launching initially in pizzas, UGLY, developed by Windsor based brand design agency Vibrandt, and embraces the rising trend for natural, honest food and the notion that genuinely good food is all about taste and quality, not just the way it looks.

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www.thedieline.com

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