Unilever’s Slim.Fast Hunger Shot packaging
30 May 2008
Unilever UK has launched a brand new mini-health drink that is set to reinvigorate the category and drive incremental growth for Slim.Fast.
The new Slim.Fast Hunger Shot will benefit from a 3m pounds marketing spend, including TV, press, online, PR and in-store activity.
Sioned Picton, senior category manager, comments: “Slim.Fast Hunger Shot is a functional product creating a new weight management segment within mini-health drinks and will attract new consumers into the sector and the Slim.Fast brand.
”Traditional mini-health drinks are a breakfast item but, Slim.Fast Hunger Shots are designed to be drunk once or twice during the day to replace typical higher-calorie, fat and sugar snacks with a tasty, healthy option.”
“Slim.Fast Hunger Shots are packed full of protein and fibre helping consumers snack less on unhealthy foods between meals. The product provides a quick lower-calorie ‘fill-up’ that will tide them over to the next meal and the mini-drink format allows us to deliver great taste in a convenient format for consumers on the go.”
Slim.Fast Hunger Shot is a chilled 100ml dairy-based mini-drink and will be available in two flavours, strawberry and vanilla, in packs of four. Each Slim.Fast Hunger Shot contains 54 calories. The mini-health drink packs have a manufactured shelf life of 45 days and will retail at 2.89 pounds.
