POPSOP.COM. Package design. Brand design

Innovative brands will save the day

We may be facing the worst recession since the 1930s, says Elmwood chairman Jonathan Sands, but truly innovative branding can still deliver the ‘Mickey Mouse’ antidote that consumers and clients are looking for. Sands argues that, although one result of the economic crisis is that businesses will see a decline

Wild Africa Cream packaging design

4 August 2008

Wild Africa Cream is destined to be the cream liqueur of choice. Born in the famous Western Cape Winelands of South Africa, Wild Africa Cream is a smooth textured blend of caramel, fresh cream and pure spirit.

Its unique blending process ensures a shelf life of at least two years and allows Wild Africa Cream to be kept in the refrigerator and served cold, without thickening or separating.

Wild Africa’s packaging is an avant-garde combination of first and third world. The leopard skin jacket on the bottle is soft and warm to the touch, while the “ubuntu” beads on the bottleneck symbolize the African tradition of goodwill and sharing between people. The lasting impression is one of quality and the blend of textures generates electrifying shelf appeal.

wild_africa.jpg

Related Posts

Leave a Reply!

Rambler's Top100