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We may be facing the worst recession since the 1930s, says Elmwood chairman Jonathan Sands, but truly innovative branding can still deliver the ‘Mickey Mouse’ antidote that consumers and clients are looking for. Sands argues that, although one result of the economic crisis is that businesses will see a decline

Wild Dog Gonzo Imperial Porter packaging

17 November 2008

Cool client. Cool brand. Cool project. Louisiana-based Object 9 created packaging as unique as the brew while maintaining the integrity and coolness of Ralph Steadman’s art.

Flying Dog Brewery’s special edition beer is aged in seasoned whiskey barrels from Stranahan’s Colorado Whiskey. All bottles are hand-filled, labeled and corked; only 5,000 750ml champagne-style bottles were initially produced. Anyone who thinks that this was a “dream design project” would be absolutely right.

Credits to:
Mark Waite, designer;

Andy Gutowski, creative director;

Ralph Steadman, illustrator;

Neal Stewart, Flying Dog Brewery, prime minister of marketing.

wild_dog_gonzo_01

wild_dog_gonzo_02

www.object9.com

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