Pepsi has added a Twitter url on the new cans of Pepsi Raw — sparkling natural cola, encouraging consumers go online and share their opinion on the product in 140 characters or less.
twitter.com/PepsiRaw account is part of a major sampling drive and has been printed on 1.4m cans across the UK.
Created by digital agency GraphicoDMG, The online promotion strategy is aimed at increasing communication ties with customers and also integrates a dedicated Pepsi Raw Facebook page, with a featured competition and downloadable coupons.
Pepsi Raw has 150 Twitter followers and 1,250 fans on Facebook.
As Alastair Macmichael, group account director at GraphicoDMG says «Pepsi is the firstmajor FMCG brand that has put a Twitter address on its product».