After KFC issued a press release announcing a search for «a new iconic face for the brand’s new Kentucky Grilled Chicken (KGC) the public outcry began.
One group of fans consider that colonel Sanders shouldn’t be changed as a brand icon and a face of KGC, other proove that the change is needed.
While KFC is happy to confirm that Colonel Sanders will continue to represent the company he founded and built, the search continues for the ultimate KGC fan, who could potentially appear in future advertising.
Fans of the brand can visit www.kfc.com and vote on whether they’d like Colonel Sanders to be the only icon for the brand, or whether they’d rather see the winner of the KGC Ultimate Fan search be the Colonel’s counterpart. Online voting will continue through July 8 and results will be announced shortly thereafter.