Orbit goes social. That is the first thought that pops up in your mind when you see the new commercial «Clean It Up», made of 500 bright pictures by Goons, a Chicago street artist. They became the basis for a great avant-garde video by Evolution Bureau and Partizan with a world of mouths cleaning the city.
The animated video of Wrigley was shot with a conventional camera. The main feature of Goon’s works is big mouths of the characters. That is probably the answer why Orbit decided to take these paper pictures on the walls for the stunning commercial. The leading «actor» in the video is a little ball is rolling all over the city making it clean. If the idea hadn’t been employed by the Orbit gum, this would be just right for Greenpeace.
Watch the video: