The new versions of Windows 7 operating system will be related to Coca-Cola, Twentieth Century Fox, Ducati, 7UP, Ferrari, and Porsche global brands. Among Windows Theme Experiences themes any user of new Windows can pick up the one of the favorite brands, download it on his or her PC and enjoy the popular styling every time the computer is on.
After installation the new design appears on the desktop, in Internet Explorer 8 widgets, web-connected programs, backgrounds, audio elements, etc. Any user of the new operating system can go to the Windows Personalization Gallery and customize the Windows 7 the way he or she likes absolutely free of charge.
The campaign will finish in October 2010. The results will show if this step has brought the expected revenue and gained popularity among users.