Lynx (AXE) line of body sprays from Unilever has launched a new controversial campaign revolving around the ‘Be ready for the festive season’ tagline. The campaign of adult white angels was devised by London agency BBH.
The idea of the campaign is that you should always be ready for a hot night on a snow blanket outside. The clear and bold humor of AXE has always been its most prominent feature, which attracted lots of new fans. To make the audience buy your product, you should first shock people. AXE knows the strategy well.