Now the ‘red’ Coca-Cola company is going greener than ever. The huge global manufacturer of soft drinks is planning to make 100% of its vending machines and coolers be more eco-friendly by 2015. The corporations wants to use only hydrofluorocarbon-free (HFC-free) equipment by 2015.
The green movement is something Coca-Cola knows well. It has been partnering with Greenpeace since 2000. Now they want to convince other manufacturers to turn to HFC-free refrigeration, as usage of the new machines will help lower the their direct greenhouse gas emissions by 99%.
Coca-Cola has spent more than $50 million on researches and development of green cooling installations, and it is sure that the company’s bottling partners will buy at least 150 thousand units of HFC-free equipment, with the goal to reach 50% of all new coolers and vending machines without HFCs in just two years.
«Climate change is real and the time to act on solutions is now. Greenpeace has played a critical role in raising our awareness about the need for natural refrigeration,” observes Muhtar Kent, chairman and chief executive of The Coca-Cola Company. “Our announcement demonstrates a commitment to use our influence in the marketplace to drive innovation and help shape a low-carbon future.»