Landor: ‘Sweet’ Design for Milka’s Amavel

Landor has finished a new design and name system for Amavel, the premium segment within the Milka range. The challenge was to interpret the Milka wave and product depiction in a more emotional and indulgent way to communicate a premium positioning. In addition the new line DUO, a premium double-filled chocolate, was added to the existing Amavel portfolio.


The tablets are currently being launched in the EU-Region. (Click the photo to enlarge)