Adidas has launched a collection of 5 iconic Originals shoes, and each of them has an AR code on the tongue. When you take the sneaker to you webcam, you are directed to the virtual version of the adidas Originals Neighborhood.
The producer of the famous sportswear plan to launch a new interactive game within the Neighborhood each month starting in February through April. Each shoe from the set is the game controller, which will help its owner get around in the digital reality and unlock exciting online experience. The first step will be made on February, 10 at the Originals section of the Adidas official website.