Over the next three years the famous brand Lacoste is going to donate $500,000 to a campaign aimed at protecting rare animals. The company with a green reptile on its logo will give the money to save this very creature, the Gange gavial crocodile from extinction. As for now there are only 1,400 of them left in the world. The saving initiative is likely to be supported by other brands as well.
The company decided to become the pioneer in the movement after a big discussion with Global Environment Facility, the World Bank, and the International Union for Conservation of Nature. In the nearest time they with join forces to keep the endangered species alive. The brand was the first to join the ‘Save Your Logo’ movement and they wait for other companies with emblems featuring animals or plants to sign up. There are lots of the global brands that might be interested, with Peugeot, Puma, Jaguar, Maaf, and Esso among them.
“We hope to be able to give back to our iconic crocodile — to whom we owe so much — a small part of what he has brought us,” mentioned Lacoste president Michael Lacoste. “Seventy-five years ago, we were the first company to embroider a logo on apparel, and now we are the first company to support ‘Save Your Logo’».
Most probably, the companies will get the tax cut after their joining the club, but this is not the main reason for participation. The most desired thing is to show their honest intention to make the world better and subsequently become more philanthropic in the eyes of the consumers.