PepsiCo is going more social than ever with its newly presented huge ‘Refresh Everything’ campaign. The company will provide dozens of initiative brains with financial support for implementation of the useful projects in 6 areas (health, arts and culture, charity, ecology, neighbourhood, and education). Each month the company will award up to $1.3 million for turning the ideas into reality.
Submissions of the first period will be accepted from January 13 through January 24, or until PepsiCo receives 1,000 ideas, and the voting will be held throughout February (1-28). Then the whole process will start over with uploading new ideas (15 days for submission) and public voting. The company will render monetary support to 32 projects every month: 2 Grants at the $250,000 level; 10 Grants at the $50,000 level; 10 Grants at the $25,000 level; and 10 Grants at the $5,000 level.
On the website all the entrants can find information, explaining which types of ideas are being searching for. They can watch inspirational videos for various kinds of ideas fitting the 4 levels. The company says that it is looking for projects that are beneficial, achievable, constructive, and «shovel-ready» (meaning it can be finished within 12 months of funding.)
Watch one of the videos of the campaign (the $250K inspirational spot).